You need the biscuits AND the tea.
RIP HM The Queen - Elizabeth II 1926-2022
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I do but I am prioritising
:1. Hermes X QEII Platinam Jubilee silk 90
2. F&M Platinum Jubilee iced biscuits (cookies)
3. F&M Platinum Jubilee tea (I only drink coffee)
4. Roof repair
A Wall Street Journal article...I am curious about this Heinz HP brown sauce and Salad cream - and what the US equivalents, if any, are?
Brands Release Special Products, Packaging for Queen Elizabeth’s Platinum Jubilee - WSJ
Heinz promotes its limited Jubilee edition products outside Windsor Castle in April.
PHOTO: MATT ALEXANDER/ZUMA PRESS
By Katie Deighton May 25, 2022 6:00 am ET
Buckingham Palace is pulling out the stops to mark Queen Elizabeth II’s 70 years on the British throne, and brands are following suit with an array of limited-edition products and packaging.
British consumers in the run-up to the celebrations from June 2 through June 5 can shop for Platinum Jubilee-themed potato chips, lipsticks, condiments and gins. There also is a Jubilee-themed stuffed toy shaped like an anthropomorphic carrot dressed as the Queen.
A Jubilee refrigerator, adorned with a Union Jack recolored in “Clean Black,” “Glam Lavender” and “Glam Peach,” hit the market this month courtesy of Samsung Electronics Co. So did Mattel Inc.’s “Queen Barbie,” which department store John Lewis & Partners said sold out in minutes. And stores across the U.K. are displaying window signs calling out to “get Jubilee ready.”
Companies hope to cash in on a long weekend of partying with packaging and product designs aiming to connect their brands to the national celebration of the Queen herself rather than the monarchy, which divides public opinion.
“In the U.K. we treat Jubilees as a moment of shared celebration, so it’s not only a time for brands that see themselves as super royalist,” said Jo Arden, chief strategy officer at advertising agency Ogilvy UK. “It is about being part of the national conversation.”
Royal commemorative objects first appeared in the U.K. in the 16th century, and the quantity and diversity of souvenirs boomed following the Industrial Revolution, said Amy Dobson, curator of the London Museum of Brands’ “Jubilation: 200 Years of Royal Souvenirs” exhibition.
Aligning brands with royalty adds a premium air to products, and introducing limited-edition lines creates a sense of urgency to buy, Ms. Dobson said.
Brands also view the Platinum Jubilee as a once-in-a-lifetime cultural moment they can lean on to sell more products amid a nationwide economic squeeze, marketers said.
The U.K.’s annual rate of inflation rose to a forty-year-high in April. A surge in energy prices, in part because of the Ukraine war, has struck household budgets hard, prompting calls for the government to provide more help for the poorest.
The Centre for Retail Research estimated consumers will spend the equivalent of $510 million during the Jubilee, including about $350 million for souvenirs and memorabilia and $150 million on festivities.
“Tapping into moments like the Jubilee helps bring our brands top of mind and ultimately drives sales,” said Anke von Hanstein, senior brand manager for sauces at Kraft Heinz Co.
Heinz for the Jubilee renamed two sauces: Its HP brown sauce has become HM—a nod to “Her Majesty”—and its Salad Cream is for a limited time Salad Queen. Heinz hopes the quirky branding will encourage consumers to buy bottles for street parties during the long weekend, Ms. von Hanstein said, adding the branding keeps its focus on the Queen, not the monarchy.
The label for Right Royal Pickle, a special-edition jarred pickled chutney from condiment company Tracklement Co. Ltd., likewise focuses on the Queen, with a cartoon of her and her corgis.
“We wouldn’t take a position on the head of state as a brand, but I think anybody who’s done that many years on the throne probably deserves a little bit of recognition,” said Guy Tullberg, Tracklements’ managing director.
Marketers are aware of differing sentiment toward the Queen and the monarchy more broadly. Eighty percent of British adults have a positive opinion of Queen Elizabeth, while 61% support the monarchy, according to 2021 polls from research firm YouGov.
“We don’t feel this is showing a political bias because [the Jubilee] seems like quite a mutual, fun celebration—everyone coming out of Covid, everyone being able to get back together again, the spirit of the street party,” said Sally Dorling, marketing manager of Tims Dairy Ltd., which released a new “Strawberry Royale” flavor yogurt around the Jubilee.
The limited-edition yogurt, which is mixed with a strawberry-champagne conserve, features a small, tiara-like design drawing, similar to illustrations of crowns on Heinz’s sauce labels. The Platinum Jubilee design of Cadbury’s Dairy Milk chocolate also features a simple line drawing of a crown, the official emblem for the celebration.
Meanwhile, the U.K.’s flag has been employed very subtly, if at all, on limited-edition packaging. Designs are more likely to feature the flag with muted colors and a matte finish in contrast to earlier Jubilees, including the Diamond Jubilee in 2012, when the U.K. was gearing up to host the Olympic Games and the flag in traditional red, white and blue was flying everywhere, said the Museum of Brands’ Ms. Dobson.
“I wonder if the new designs for the Platinum Jubilee are reflective of consumer sentiment this year,” she said. “We’re going through turbulent times. Perhaps some of the brands are playing it just a little bit safer.”
Brands Release Special Products, Packaging for Queen Elizabeth’s Platinum Jubilee - WSJ
Heinz promotes its limited Jubilee edition products outside Windsor Castle in April.
PHOTO: MATT ALEXANDER/ZUMA PRESS
By Katie Deighton May 25, 2022 6:00 am ET
Buckingham Palace is pulling out the stops to mark Queen Elizabeth II’s 70 years on the British throne, and brands are following suit with an array of limited-edition products and packaging.
British consumers in the run-up to the celebrations from June 2 through June 5 can shop for Platinum Jubilee-themed potato chips, lipsticks, condiments and gins. There also is a Jubilee-themed stuffed toy shaped like an anthropomorphic carrot dressed as the Queen.
A Jubilee refrigerator, adorned with a Union Jack recolored in “Clean Black,” “Glam Lavender” and “Glam Peach,” hit the market this month courtesy of Samsung Electronics Co. So did Mattel Inc.’s “Queen Barbie,” which department store John Lewis & Partners said sold out in minutes. And stores across the U.K. are displaying window signs calling out to “get Jubilee ready.”
Companies hope to cash in on a long weekend of partying with packaging and product designs aiming to connect their brands to the national celebration of the Queen herself rather than the monarchy, which divides public opinion.
“In the U.K. we treat Jubilees as a moment of shared celebration, so it’s not only a time for brands that see themselves as super royalist,” said Jo Arden, chief strategy officer at advertising agency Ogilvy UK. “It is about being part of the national conversation.”
Royal commemorative objects first appeared in the U.K. in the 16th century, and the quantity and diversity of souvenirs boomed following the Industrial Revolution, said Amy Dobson, curator of the London Museum of Brands’ “Jubilation: 200 Years of Royal Souvenirs” exhibition.
Aligning brands with royalty adds a premium air to products, and introducing limited-edition lines creates a sense of urgency to buy, Ms. Dobson said.
Brands also view the Platinum Jubilee as a once-in-a-lifetime cultural moment they can lean on to sell more products amid a nationwide economic squeeze, marketers said.
The U.K.’s annual rate of inflation rose to a forty-year-high in April. A surge in energy prices, in part because of the Ukraine war, has struck household budgets hard, prompting calls for the government to provide more help for the poorest.
The Centre for Retail Research estimated consumers will spend the equivalent of $510 million during the Jubilee, including about $350 million for souvenirs and memorabilia and $150 million on festivities.
“Tapping into moments like the Jubilee helps bring our brands top of mind and ultimately drives sales,” said Anke von Hanstein, senior brand manager for sauces at Kraft Heinz Co.
Heinz for the Jubilee renamed two sauces: Its HP brown sauce has become HM—a nod to “Her Majesty”—and its Salad Cream is for a limited time Salad Queen. Heinz hopes the quirky branding will encourage consumers to buy bottles for street parties during the long weekend, Ms. von Hanstein said, adding the branding keeps its focus on the Queen, not the monarchy.
The label for Right Royal Pickle, a special-edition jarred pickled chutney from condiment company Tracklement Co. Ltd., likewise focuses on the Queen, with a cartoon of her and her corgis.
“We wouldn’t take a position on the head of state as a brand, but I think anybody who’s done that many years on the throne probably deserves a little bit of recognition,” said Guy Tullberg, Tracklements’ managing director.
Marketers are aware of differing sentiment toward the Queen and the monarchy more broadly. Eighty percent of British adults have a positive opinion of Queen Elizabeth, while 61% support the monarchy, according to 2021 polls from research firm YouGov.
“We don’t feel this is showing a political bias because [the Jubilee] seems like quite a mutual, fun celebration—everyone coming out of Covid, everyone being able to get back together again, the spirit of the street party,” said Sally Dorling, marketing manager of Tims Dairy Ltd., which released a new “Strawberry Royale” flavor yogurt around the Jubilee.
The limited-edition yogurt, which is mixed with a strawberry-champagne conserve, features a small, tiara-like design drawing, similar to illustrations of crowns on Heinz’s sauce labels. The Platinum Jubilee design of Cadbury’s Dairy Milk chocolate also features a simple line drawing of a crown, the official emblem for the celebration.
Meanwhile, the U.K.’s flag has been employed very subtly, if at all, on limited-edition packaging. Designs are more likely to feature the flag with muted colors and a matte finish in contrast to earlier Jubilees, including the Diamond Jubilee in 2012, when the U.K. was gearing up to host the Olympic Games and the flag in traditional red, white and blue was flying everywhere, said the Museum of Brands’ Ms. Dobson.
“I wonder if the new designs for the Platinum Jubilee are reflective of consumer sentiment this year,” she said. “We’re going through turbulent times. Perhaps some of the brands are playing it just a little bit safer.”
Yes, post #344.
I think the thread fell into a black hole for a while around then sorry I missed it
I’ve never found US equivalents in all my trips to Memphis and ive tried most shops
Maybe A1 steak sauce for brown sauce ? Miracle whip is meant to be the closest to salad cream but it’s nothing like it in my opinion it’s just bad Mayo!!! I love blue plate mayonnaise
I'm glad this was posted, @Sharon2305, because I didn't have a clue (but both sounded very British).
We are just about twins! Here's my prioritized listI do but I am prioritising
1. Hermes X QEII Platinam Jubilee silk 90
2. F&M Platinum Jubilee iced biscuits (cookies)
3. F&M Platinum Jubilee tea (I only drink coffee)
4. Roof repair
1. Hermes X QEII Platinum Jubilee silk 90
2. The rondel ( I need 2- one for home and one to hang in my office) They had better restock!!!
3. F&M Platinum Jubilee tea (+/- the biscuits)
4. Replaced the entire roof and dormers last week
(Thank goodness because its cedar, we can't do the painting until next year!)
They are and I hate them both! Always a debate here if you prefer your bacon butty (sandwich) with ketchup or HP on it.I'm glad this was posted, @Sharon2305, because I didn't have a clue (but both sounded very British).
Always mayo for me, not salad cream. It's quite vinegary, I like vinegar but not this.
We are just about twins! Here's my prioritized list
1. Hermes X QEII Platinum Jubilee silk 90
2. The rondel ( I need 2- one for home and one to hang in my office) They had better restock!!!
3. F&M Platinum Jubilee tea (+/- the biscuits)
4. Replaced the entire roof and dormers last week
OK, you're correct
#4 Roundel (they better have a restock of everything, what are they thinking?)
#5 roof (it's Summer after all and the holes will save opening windows )
Bacon always with brown sauce
Salad cream not Mayo - I’m Irish - egg and onion sandwiches need salad cream not Mayo - the only Mayo I will eat is Blue plate but I can’t find it in the UK
LOL, controversial.
For the record, I have neither red nor brown on my bacon.
OH! Love thesefinally a reason to wear my union jack docs
Kodi-
I have had a delicious bacon butty with avocado which I assume is not traditional
LOL, NEVER with avocado, and has to be back bacon not streaky bacon.OH! Love these
I have had a delicious bacon butty with avocado which I assume is not traditional