Hi! I am new to the world of watches and would like to explore Rolex watches. I have heard they are difficult to get, but how difficult is it? Is it similar to H where I have to buy other watches to get the one I want, or do I put my name on a waiting list and wait until I am called? I love the date just for women and I would like to get a Submariner for my husband, but I am not sure how early I should put my name down on a waiting list. I am based in US.
I would greatly appreciate any guidance you may have. Thank you!
If you’ve read this thread so far, forget it all.
The Rolex market now is very different than it was 2+ years ago.
If you have the funds for what your want now, start inquiring at your local ADs. Go in person, make a relationship. Go to more than one to request your preferences. Stores are receiving smaller and smaller shipments and almost everything they receive is spoken for by other customers who have been waiting.
Rolex sends them what they feel like sending them, not what their customers are waiting for so that’s why it’s important to work with multiple ADs.
Occasionally you can run into luck and the stars will align quickly but the more likely scenario is you will be waiting a rather long time to get your top picks.
My AD got approval to order 2 watches last July directly from Rolex (approved as special order). Rolex told them 3-4 months. One came in February. The other one they’re still waiting on over a year later and I ended up finding it elsewhere.
Most stores don’t have any new stock to sell and anything you see in the showcase are exhibition watches. The sporty, stainless steel models (especially in the larger/mens sizes) are the hardest to come by because the demand is so high.
The aftermarket has cooled off significantly in recent months so you can find some models for much closer to retail than before.