Price Increase 2025

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I just noticed the price increase on the US website! 😳 The page wasn’t working and suddenly it was different.
I put something on hold with my dear SA few days ago, but didn’t manage to go to the boutique yet. I asked about the price increase date, telling him I’d like to get a few things before that and he didn’t know. The prices just seem over the top!! In one year with this pace we’ll be paying ( or not!) $800 for a double side silk. I think I’ll be looking at a resale market more.
 
I just noticed the price increase on the US website! 😳 The page wasn’t working and suddenly it was different.
I put something on hold with my dear SA few days ago, but didn’t manage to go to the boutique yet. I asked about the price increase date, telling him I’d like to get a few things before that and he didn’t know. The prices just seem over the top!! In one year with this pace we’ll be paying ( or not!) $800 for a double side silk. I think I’ll be looking at a resale market more.
Yes in the UK single side 90cm is £470 now and the idea of it being £500+ is hard to imagine but will happen soon if they keep at this pace. What doesn’t make sense to me is according to google they have sold scarves since 1937. No way were they doing these level of % increase each year back then. Surely at some point it has to slow down otherwise in 10-15yrs we’ll be paying nearly double what we pay now and I can’t see that happening. But then again I never expected Chanel handbags to be £10k+ when they were £3-5k about 10yrs ago!
 
The US site has the new price. 90 silk increases by $40 while 140 shawl increases by $75.
@supermommy101 Thanks for this. I was able to decide on and procure a few of the 2025's but still have a few more on my list. Has anyone tracked the price increases over time? I've only been actively collecting since 2021 so I don't have data from before that. In 2021 a new 90 in USD was $435, in 2022 it went to $480 (10%), 2023 = $510 (6%), 2024 = $550 (8%) and now for 2025 = $590 (7%). That's a total increase of 36% in 4 years. The good news for those rehoming scarves, is that the value on resale should be roughly tracking that. I would love to know how Hermès determines the new pricing and how they adjust for currency valuations, and project supply and demand. I wonder what the outcome might be if new US Tariffs are applied to France. $590 might look like a reasonable price in retrospect after Jan. 20. Must inquire about that blue picnic scarf soon!
 
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