Please help Identify this Handbag!

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Hi y'all, I found this purse while cleaning out a very old house this weekend that was packed with everything this woman ever owned (nothing in the whole house looked newer than the 70s/80s...even the cleaning products). I am curious as to what brand this is because I can't find a tag. The only marking is the zipper pull marked "ideal" and the back of the zipper is marked "usa w". Its a really odd purse, the interior is a wood grain print.
 

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Hi y'all, I found this purse while cleaning out a very old house this weekend that was packed with everything this woman ever owned (nothing in the whole house looked newer than the 70s/80s...even the cleaning products). I am curious as to what brand this is because I can't find a tag. The only marking is the zipper pull marked "ideal" and the back of the zipper is marked "usa w". Its a really odd purse, the interior is a wood grain print.

OMG!! My mother had something like that in the late 60's early 70's.
 
^

Right, that's the era of this bag. It's vinyl, not leather, and these pieced striped bags were made by nondesigner companies (there were a bunch in NYC). Everyday inexpensive bags sold in shops and department stores.
 
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