I have a First in pourpre. It isn't an intense colour, more a raspberry pink. (Not like sanguine.)
Although the name translates to crimson, it's not red at all and I didn't recognise it as a red when I first saw it. I thought it was sort of pink.
It does however have an immediate catch-your-eye-wow factor. All the sales people in the store felt it too. Some b-bags, the colour grows on you and others, you get bored with quite fast. But this colour is 'instant attraction', makes your pulse race every time you look at it.