Wow... I just read several articles that Creed's claim of creating perfume in 1765 is fake. Rather, Creed was created in the 1970s.
Creed was asked to produce historical records, sales receipts, perfume samples, but there was nothing. Creed claimed they secretly sold to royalty, but even so, the Creed house could not produce even test samples, old bottles, old formulas, etc that all perfumes houses keep for reference to use for creating new perfumes. There is also no formal documentation of the Creed family lineage of all the generations of noses they say created perfume for over 250 years.
Contrast that to Guerlain perfumes, another historical perfume house, who started in 1828. They also sold to royalty, but they have historical documents, perfume samples, formulas, testers, etc. They can also trace their perfumer's names.
Are there any perfume history experts here, and can you please chime in? Is this true? Is Creed's history all marketing?
I like Creed, and I also like the allure behind this house. But if these are lies, I am going to stop buying Creed. Kind of bummed actually. I stumbled on the articles while I was searching to buy another flacon of White Flowers.
There are articles out there if you google on Creed history being fake. I posted one here as reference.
Perfume experts... please chime in.