Old world craft stories are to justify prices to consumers imho. Hermes doesn’t really need to reinforce since it’s in global demand with hands in other areas (which JD and Moynat don’t enter), hence a giant. Just an occasion piece to remind ppl of other crafts Hermes has. Moynat and JD are competing against a giant.Have we hit a nerve? Have customers questioned prices and workmanship so much that luxury bag companies are putting out old world craft stories?
IMO, JD is the most organic with their IG stories — JD feels like a bespoke company.
But JD’s hardware on the Diane - to die for - and it’s unique that other haute maroquinerie doesn’t do. It’s a brand you either know it or don’t but if others look at some of their bags, they can see the very good craftsmanship.