Official MOYNAT Thread

[m_ichele]

Good afternoon, does anyone know the pricing for these styles?

I heard $4000 for the trunk, but I don’t know how much the circular one is.

 

[Mousy]

In my opinion , i would give Moynat team a thumb up .
I personally have no feeling for new collections , which go against most of the Moynat fan . But it’s only us . For sure , Moynat team knows the best who their customers and how to do business . They spent years study for this and it’s also privately owned by LV Family . The man knows how to run business for sure .
Moynat brought back to life in 2010 . It has been 11 years under Ramesh . I think he did a really good job with the designs , but let’s be honest , no one knows about Moynat’s existence , except us which is very small group of people compare to the market . Lets not forget Moynat closed their door in the past because the world changed the way of transportation . In order to survive , every brand needs to keep up with market while still keeping their roots .
I am happy they spent time and money for the brand to grow in different way . Moynat can beat LV in quality and be there with Hermes . But for sure LV popularity and Hermes brand value are untouchable .
There is many under radar brand with long history and good quality like Devaulx etc ...
Even Many times , Moynat is mistaken with Goyard .
I know it’s sad sometimes to see what we love has changed . But its even sadder if the brand is dead . Who will still buy Burberry if they dont turn themself into another Gucci which successfully reborned ? Be positive , they still make the classic rejane and gabrielle .

I appreciate your point of view. I think you are correct that Moynat is a somewhat under-the-radar company. I, too, believe to profit in business, they need to keep up with the times and grow. But even Arnault, himself, said this is his pet project and he wanted the best leathers, artisans and designs, regardless of profiting from the company. Moynat was a way for him to show his love for the art of leather goods, not just for economic gains. It was when his son took over, the need to grow the company and design to the masses came into play. Moynat had nothing to do with LVMH until that next generation took over and linked it with the corporation. And now, having to answer to a board, Moynat is forced to show its worth.

I am a little confused at the statement ‘it’s just us,’ which sounds like our group is powerless- though combined, we have spent well into the six-figures (equivalent) in American dollars. I think we have shown our power through our praise of the brand and our pocketbooks during the sale. Yet, ‘no one knows about Moynat existing, except us which is a small group of people ...’ is also written. I think if we are the small group that knows of Moynat’s existence, and we have kept them solvent for a decade, we should be heard and efforts should be taken to keep us as clients.
I believe, if Moynat’s issues are survival in a youth market and more revenue, that sounds like a money-grab want. If Arnault wants the beauty of artistry, and quality, known to more people, that’s a marketing and publicity problem.

This launch is a pass for me. I can see where the designs and logos would be pleasing to some, but it’s a display that lacks a passion Bernard Arnault, and we established clients, have in my eyes. I will not give up on the company. The SA’s, the managers and the artisans are wonderful people and are trying hard to please the clientele with professionalism and workmanship. I am giving the upper management (including the creative director) a pass right now, too. I believe Knightly should’ve designed the pieces himself, not just offered his visions. Hopefully the next bags to come out recognize those of us who love the classic and traditional pieces and will offer us more than a history lesson and a superficial nod to the company’s history.

You‘re correct, Arnault is a brilliant, billionaire businessman, but Moynat was not his business, it was his hobby. The changes that occurred (Knightly’s design view, LVMH, Arnault, Jr.’s watchful eyes) threaten to take away what feels like Arnault, and we, want.

 

[littleunicorn]

These are the best from Ramesh era .

I sincerely hope before you posted this picture, that you have asked permission from it's owner and was given a go ahead to do so.
If you work for Moynat like you previously written then this is not your own picture, it was from a Moynat client who posted on other social media few days ago!

 

[bagnut1]

I appreciate your point of view. I think you are correct that Moynat is a somewhat under-the-radar company. I, too, believe to profit in business, they need to keep up with the times and grow. But even Arnault, himself, said this is his pet project and he wanted the best leathers, artisans and designs, regardless of profiting from the company. Moynat was a way for him to show his love for the art of leather goods, not just for economic gains. It was when his son took over, the need to grow the company and design to the masses came into play. Moynat had nothing to do with LVMH until that next generation took over and linked it with the corporation. And now, having to answer to a board, Moynat is forced to show its worth.

I am a little confused at the statement ‘it’s just us,’ which sounds like our group is powerless- though combined, we have spent well into the six-figures (equivalent) in American dollars. I think we have shown our power through our praise of the brand and our pocketbooks during the sale. Yet, ‘no one knows about Moynat existing, except us which is a small group of people ...’ is also written. I think if we are the small group that knows of Moynat’s existence, and we have kept them solvent for a decade, we should be heard and efforts should be taken to keep us as clients.
I believe, if Moynat’s issues are survival in a youth market and more revenue, that sounds like a money-grab want. If Arnault wants the beauty of artistry, and quality, known to more people, that’s a marketing and publicity problem.

This launch is a pass for me. I can see where the designs and logos would be pleasing to some, but it’s a display that lacks a passion Bernard Arnault, and we established clients, have in my eyes. I will not give up on the company. The SA’s, the managers and the artisans are wonderful people and are trying hard to please the clientele with professionalism and workmanship. I am giving the upper management (including the creative director) a pass right now, too. I believe Knightly should’ve designed the pieces himself, not just offered his visions. Hopefully the next bags to come out recognize those of us who love the classic and traditional pieces and will offer us more than a history lesson and a superficial nod to the company’s history.

You‘re correct, Arnault is a brilliant, billionaire businessman, but Moynat was not his business, it was his hobby. The changes that occurred (Knightly’s design view, LVMH, Arnault, Jr.’s watchful eyes) threaten to take away what feels like Arnault, and we, want.

Well put. I would just also add that Moynat opened a boutique on Madison Avenue five years ago, had a decent amount of space in Barneys for a couple of years, and has had a branded kiosk in Saks for two years. Plus the SCP boutique which I understand is quite well trafficked. So, the exposure of the brand to people who buy luxury in the U.S. is not insignificant. Also there was the brand ambassadorship of Nicole Kidman (which frankly I never understood) but there's that too.

It was management's explicit choice of strategy and marketing NOT to do traditional advertising, even after spending $$$ to establish a physical presence in the US. Given all of these facts it seems very tail-wagging-the-dog to imagine that suddenly changing completely the brand ethos with this small undesigned collection will magically transform what I understood was a sustained revenue stream into an avalanche of cash from new logo-craving clients (who can get that at a significantly lower price from at least 20 other companies, most of them LVMH properties).

If that is what the Chinese and other Asian markets respond to, then that's certainly a viable path for Moynat. But how does that translate to the U.S. or French markets? I am trying to imagine the longtime Parisian clients wandering into the RSH boutique and responding to this collection. Mon dieu!

It's a hard pass for me too. While it is very disappointing to contemplate the new season, and hopefully turning the page back to something resembling normal post-pandemic, without a new lovely Moynat bag, it's fine. Everyone needs to evolve and move on.

 

[optimisticqt]

I wonder if the plan was to mimic Celine's transition from Phoebe to Heidi. Feels awfully similar.

P.s. thank you for sharing your wisdom. I love our conversations because they're not just about bags and colors, but the intent, marketing, and logic behind running a luxury business. I've learned a lot from reading your thoughts and analysis.

 

[kipp]

I appreciate your point of view. I think you are correct that Moynat is a somewhat under-the-radar company. I, too, believe to profit in business, they need to keep up with the times and grow. But even Arnault, himself, said this is his pet project and he wanted the best leathers, artisans and designs, regardless of profiting from the company. Moynat was a way for him to show his love for the art of leather goods, not just for economic gains. It was when his son took over, the need to grow the company and design to the masses came into play. Moynat had nothing to do with LVMH until that next generation took over and linked it with the corporation. And now, having to answer to a board, Moynat is forced to show its worth.

I am a little confused at the statement ‘it’s just us,’ which sounds like our group is powerless- though combined, we have spent well into the six-figures (equivalent) in American dollars. I think we have shown our power through our praise of the brand and our pocketbooks during the sale. Yet, ‘no one knows about Moynat existing, except us which is a small group of people ...’ is also written. I think if we are the small group that knows of Moynat’s existence, and we have kept them solvent for a decade, we should be heard and efforts should be taken to keep us as clients.
I believe, if Moynat’s issues are survival in a youth market and more revenue, that sounds like a money-grab want. If Arnault wants the beauty of artistry, and quality, known to more people, that’s a marketing and publicity problem.

This launch is a pass for me. I can see where the designs and logos would be pleasing to some, but it’s a display that lacks a passion Bernard Arnault, and we established clients, have in my eyes. I will not give up on the company. The SA’s, the managers and the artisans are wonderful people and are trying hard to please the clientele with professionalism and workmanship. I am giving the upper management (including the creative director) a pass right now, too. I believe Knightly should’ve designed the pieces himself, not just offered his visions. Hopefully the next bags to come out recognize those of us who love the classic and traditional pieces and will offer us more than a history lesson and a superficial nod to the company’s history.

You‘re correct, Arnault is a brilliant, billionaire businessman, but Moynat was not his business, it was his hobby. The changes that occurred (Knightly’s design view, LVMH, Arnault, Jr.’s watchful eyes) threaten to take away what feels like Arnault, and we, want.

Well put. I would just also add that Moynat opened a boutique on Madison Avenue five years ago, had a decent amount of space in Barneys for a couple of years, and has had a branded kiosk in Saks for two years. Plus the SCP boutique which I understand is quite well trafficked. So, the exposure of the brand to people who buy luxury in the U.S. is not insignificant. Also there was the brand ambassadorship of Nicole Kidman (which frankly I never understood) but there's that too.

It was management's explicit choice of strategy and marketing NOT to do traditional advertising, even after spending $$$ to establish a physical presence in the US. Given all of these facts it seems very tail-wagging-the-dog to imagine that suddenly changing completely the brand ethos with this small undesigned collection will magically transform what I understood was a sustained revenue stream into an avalanche of cash from new logo-craving clients (who can get that at a significantly lower price from at least 20 other companies, most of them LVMH properties).

If that is what the Chinese and other Asian markets respond to, then that's certainly a viable path for Moynat. But how does that translate to the U.S. or French markets? I am trying to imagine the longtime Parisian clients wandering into the RSH boutique and responding to this collection. Mon dieu!

It's a hard pass for me too. While it is very disappointing to contemplate the new season, and hopefully turning the page back to something resembling normal post-pandemic, without a new lovely Moynat bag, it's fine. Everyone needs to evolve and move on.

Thank you both @Sourisbrune and @bagnut1. You both perfectly explained how most of us here see things. I do not think that we who have truly appreciated Moynat and Ramesh's vision, and spent a lot of $$$$ should now be marginalized or disregarded because Mr. Arnault did not establish a focused and strategic marketing plan during the past 11 years.
I remember feeling very uneasy late 2019 when I heard that Moynat was going to be more fully under the LVMH umbrella in the US. I was told by someone at a higher level at the boutique in NYC that nothing would change... that it only had to do with paperwork rather than how the business would be run.
As my father used to say, "so much for that!"

 

[Mousy]

Well put. I would just also add that Moynat opened a boutique on Madison Avenue five years ago, had a decent amount of space in Barneys for a couple of years, and has had a branded kiosk in Saks for two years. Plus the SCP boutique which I understand is quite well trafficked. So, the exposure of the brand to people who buy luxury in the U.S. is not insignificant. Also there was the brand ambassadorship of Nicole Kidman (which frankly I never understood) but there's that too.

It was management's explicit choice of strategy and marketing NOT to do traditional advertising, even after spending $$$ to establish a physical presence in the US. Given all of these facts it seems very tail-wagging-the-dog to imagine that suddenly changing completely the brand ethos with this small undesigned collection will magically transform what I understood was a sustained revenue stream into an avalanche of cash from new logo-craving clients (who can get that at a significantly lower price from at least 20 other companies, most of them LVMH properties).

If that is what the Chinese and other Asian markets respond to, then that's certainly a viable path for Moynat. But how does that translate to the U.S. or French markets? I am trying to imagine the longtime Parisian clients wandering into the RSH boutique and responding to this collection. Mon dieu!

It's a hard pass for me too. While it is very disappointing to contemplate the new season, and hopefully turning the page back to something resembling normal post-pandemic, without a new lovely Moynat bag, it's fine. Everyone needs to evolve and move on.

Well put!

 

[suhjinoc]

Well put. I would just also add that Moynat opened a boutique on Madison Avenue five years ago, had a decent amount of space in Barneys for a couple of years, and has had a branded kiosk in Saks for two years. Plus the SCP boutique which I understand is quite well trafficked. So, the exposure of the brand to people who buy luxury in the U.S. is not insignificant. Also there was the brand ambassadorship of Nicole Kidman (which frankly I never understood) but there's that too.

It was management's explicit choice of strategy and marketing NOT to do traditional advertising, even after spending $$$ to establish a physical presence in the US. Given all of these facts it seems very tail-wagging-the-dog to imagine that suddenly changing completely the brand ethos with this small undesigned collection will magically transform what I understood was a sustained revenue stream into an avalanche of cash from new logo-craving clients (who can get that at a significantly lower price from at least 20 other companies, most of them LVMH properties).

If that is what the Chinese and other Asian markets respond to, then that's certainly a viable path for Moynat. But how does that translate to the U.S. or French markets? I am trying to imagine the longtime Parisian clients wandering into the RSH boutique and responding to this collection. Mon dieu!

It's a hard pass for me too. While it is very disappointing to contemplate the new season, and hopefully turning the page back to something resembling normal post-pandemic, without a new lovely Moynat bag, it's fine. Everyone needs to evolve and move on.

Not sure what your perception about Asian clients, but I believe the new designs are more for ‘younger generations’, not Asian market. Different people prefer different designs. East Asia is a big market for a lot of luxury houses, but not because of loud logos.

 

[bagnut1]

Thank you both @Sourisbrune and @bagnut1. You both perfectly explained how most of us here see things. I do not think that we who have truly appreciated Moynat and Ramesh's vision, and spent a lot of $$$$ should now be marginalized or disregarded because Mr. Arnault did not establish a focused and strategic marketing plan during the past 11 years.
I remember feeling very uneasy late 2019 when I heard that Moynat was going to be more fully under the LVMH umbrella in the US. I was told by someone at a higher level at the boutique in NYC that nothing would change... that it only had to do with paperwork rather than how the business would be run.
As my father used to say, "so much for that!"

Well I do think that he did have a plan, and stuck to it for a decade or so, but then he stepped back and now it's someone else's different plan. Also there's the plugging in of all of the tried-and-true LVMH executives into a very until now non-LVMH brand.

If all you have is a hammer (no matter how wonderful of a hammer it is), everything looks like a nail.

 

[bagnut1]

Not sure what your perception about Asian clients, but I believe the new designs are more for ‘younger generations’, not Asian market. Different people prefer different designs. East Asia is a big market for a lot of luxury houses, but not because of loud logos.

I don't have one, just responding to:

1) @femmefatale2021 's comment "From what i can see , the focus is in China market now and Chinese stars with younger fan base."
2) The fact that their expansion in boutiques has been focused in Asian markets. I would cite data here but I can't since the new website, promised for launch 3/19, is still not up.

 

[suhjinoc]

After reading all the posts in this thread for a few days, I think none of us is happy with the new designs I agree with most of the comments and concerns.
I really hope the new leadership keeps the quality and really stays persistent with its original branding direction (maybe with better marketing so it can survive in business). Until Moynat comes back on its original track, I will just enjoy what I have for now. Who knows tho those new bags might grow on me over the time as long as they keep the leather quality and astisanship the same.

 

[Mousy]

Not sure what your perception about Asian clients, but I believe the new designs are more for ‘younger generations’, not Asian market. Different people prefer different designs. East Asia is a big market for a lot of luxury houses, but not because of loud logos.

Here’s what I’ve heard. The Eastern Asian European-luxury-brand market is big and wealthy. The major luxury brands (Chanel, Hermès, and little Moynat + more) cater to what they interpret will be popular overseas with the newer, younger customers, sometimes neglecting other markets.
As for the LVMH umbrella. I heard the same thing, Kipp. I guess when someone (Moynat) opens a door to a charging bull (LVMH), no one should expect the bull to stop, wipe its hooves, and ask for permission to come in.

 

[Mousy]

I don't have one, just responding to:

1) @femmefatale2021 's comment "From what i can see , the focus is in China market now and Chinese stars with younger fan base."
2) The fact that their expansion in boutiques has been focused in Asian markets. I would cite data here but I can't since the new website, promised for launch 3/19, is still not up.

I’ve been looking forward to the new website and checking daily. Does anyone know what’s going on with the site?

 

[swallowtails]

These are the best from Ramesh era .

Would you know if the quattro is here to stay? Contemplating one at the moment but I don't feel ready to decide just yet, would love to know if I can expect it to be here for quite a while longer.

 

[Fancyfree]

I’ve been looking forward to the new website and checking daily. Does anyone know what’s going on with the site?

It is absolutely unbelievable that the website is not up and running

Until I read your comment, I thought it was "me",- I have typed in my e-mail address (as they ask) about 50 times and been bewildered and a bit offended as to why I never got a responce

The non-functioning website actually gives the impression of a company that has gone out of business!
Hmmm.... not the best way to attract these new customers they supposedly are trying to woo...

I am undecided as to whether it is hilarious or tragic