100% my feeling at the boutique. No wow effect on any of the new designs. However, in love with Gaby bb emerald lol
Official MOYNAT Thread
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100% my feeling at the boutique. No wow effect on any of the new designs. However, in love with Gaby bb emerald lol
Thank you so much for the photos and your detailed descriptions. I don’t live anywhere near a Moynat store so your photos and insights are extremely helpful. I’ve decided none of these bags are for me. I’m so happy I bought my Gabrielle bag a few years ago. I love the quality and style. Unfortunately I don’t think the new design team understands the heritage of this brand. Thanks again.
It’s my understanding, nothing has changed except Moynat has hired more artisans (perhaps hoping to have a larger market footprint). If anyone has additional info, please let us know.
Thank you all for the photos and descriptions of the new bags.
I prefer the old designs and especially the Rejane. I have one which I absolutely love and I would like to have another and perhaps a Gabrielle clutch.
I hope the quality will remain high but I`m worried that it won’t stay the same and therefore I’m considering buying another Rejane now.I will try to wait, though.
I prefer the old designs and especially the Rejane. I have one which I absolutely love and I would like to have another and perhaps a Gabrielle clutch.
I hope the quality will remain high but I`m worried that it won’t stay the same and therefore I’m considering buying another Rejane now.I will try to wait, though.
Welcome to our little group! I think almost all of us so far feel the same way---we MUCH prefer the Ramesh designs. I also love the Rejane---have one and maybe in the distant future might consider one in an exotic. It's such a special bag.
As for the new designs---and after trying very hard to be objective about them after the initial shock---I'm still incredibly disappointed. There was always a quiet elegance to all of Ramesh's designs---no matter what they were. But not to beat a dead horse, between the oh tote with the huge Moynat labels scattered all over the place (absolutely HORRIBLE IMO---totally agree with the Bag Hag's take on this) and the newer designs with such loud and derivative hardware (like LV) or extra leather embellishments (tabs, leather on the base corners), they seem all over the place. Totally out of character for the brand that we have come to love and appreciate. The round and rectangular cases with the Moynat print are slightly better but not compelling or interesting enough for me to purchase... sigh.
I actually think the tote with huge Moynat labels in itself is a good design /marketing idea 
.
Lets face it,- there are very many people who love bags and clothes with prominent branding. Moynat needs to become better known to get more customers. Anyone who sees this tote on someones shoulder will notice (in most cases for the first time in their lives!) the name of Moynat
.
What I don't like is that the branding also has become more prominant on the other bags.
What surprises me is that Knightly /Moynat could have had it both ways (a brash tote for branding lovers, discrete branding on bags for the rest of us) but chose not to
.
It seems almost as if they don't want to keep their old customers
.Lets face it,- there are very many people who love bags and clothes with prominent branding. Moynat needs to become better known to get more customers. Anyone who sees this tote on someones shoulder will notice (in most cases for the first time in their lives!) the name of Moynat
.What I don't like is that the branding also has become more prominant on the other bags.
What surprises me is that Knightly /Moynat could have had it both ways (a brash tote for branding lovers, discrete branding on bags for the rest of us) but chose not to
.It seems almost as if they don't want to keep their old customers
I actually think the tote with huge Moynat labels in itself is a good design /marketing idea
Lets face it,- there are very many people who love bags and clothes with prominent branding. Moynat needs to become better known to get more customers. Anyone who sees this tote on someones shoulder will notice (in most cases for the first time in their lives!) the name of Moynat
What I don't like is that the branding also has become more prominant on the other bags.
What surprises me is that Knightly /Moynat could have had it both ways (a brash tote for branding lovers, discrete branding on bags for the rest of us) but chose not to
It seems almost as if they don't want to keep their old customers
I see your point. Though the Moynat stamped tags/macarons would also accomplish this along with a focused and strategic marketing campaign. And I'm not sure the customer who likes the brash tote is the same as the customer who loves the Ramesh era designs. However, I understand what you are saying and agree that I do feel that in general they are leaving their old customers in the dust... In fact, I told my Moynat SA that I might just have to go back to Hermes... where in general love the products but hate the crazy hoops one must go through. That was another thing I loved about Moynat. Hermes quality and design but no stupid games.
Lastly, re: publicity and garnering new fans, and please excuse going slightly off topic, a few years ago I had a limited edition Dior bag (Raf Simons era) that was only sold in the boutiques and was also a very quiet, but striking design, beautifully made. Of all the bags I have every purchased, I got stopped about that one probably more than any other. Could count on it basically happening every day I wore it---and I wore it a lot! So, in essence, I think good, quality design that doesn't scream a brand can in many cases create significant interest.
Fun? Hardly. Amused? Very! Trying to get more attention by paying celebrities* to pose for photos is hardly original, but then again, neither are these designs.
Moynat revolution 2.0 could have focused on slow fashion, green fashion, thoughtful designs for Millennials on the go. These are the values I share with my peers, and you know what, they're becoming a huge theme post pademic! Happy to take my business elsewhere if I need cookie cutter baubles...afterall, an LV bag would give me more recognition than M's interpretation of LV, no?
*Not to discredit M's attempt to lure Chinese Yuan, because the spending power speak for itself, but a hodgepodge of ladies with zero tie to the brand's (new) identity is not going to cause an influx of customers. LV signed Liu Yi Fei and Naomi Osaka, Gucci has Chris Li and Luhan, M wants to cut a slice of that with some stock photos???
Moynat revolution 2.0 could have focused on slow fashion, green fashion, thoughtful designs for Millennials on the go. These are the values I share with my peers, and you know what, they're becoming a huge theme post pademic! Happy to take my business elsewhere if I need cookie cutter baubles...afterall, an LV bag would give me more recognition than M's interpretation of LV, no?
*Not to discredit M's attempt to lure Chinese Yuan, because the spending power speak for itself, but a hodgepodge of ladies with zero tie to the brand's (new) identity is not going to cause an influx of customers. LV signed Liu Yi Fei and Naomi Osaka, Gucci has Chris Li and Luhan, M wants to cut a slice of that with some stock photos???
I think what makes Hermes special is their consistency. They are true to their equestrian heritage and they do experiment with some new items, but in general, they know where to get their beef from.
My disappointment is that it seems after 11 years, Moynat is trying to become a different brand now and target a different clientele and in the way they are trying to do so, it feels very much like fast fashion to me.
Moynat is not LV, is not Celine. Only when you are able to have a Moynat gaby or Gabrielle and an Hermes Kelly close to each other, you can see how amazing the quality of Moynat leather, the craftsmanship and the finishing really is. It has nothing to envy Hermes. That is the best marketing campaign a company can have, but it will take years, same as it happened with Hermes...it took more than 11 years and much consistency to become so well known.
When I carry an Evelyne bag (not showing the H side), I get sooo many compliments from women who are not into handbags. They are attracted to the quality of the leather and the simplicity of it, not the logos and lets face it, a young clientele wants more affordable logo items and new designs all the time, while more mature clientele have more buying power to afford luxury pieces and they don't need new designs every 5 minutes.
The only way Moynat can be a true competitor to Hermes is with quiet branding, a lot of grinding and being consistent with their product line and quality while being true to their roots. What Moynat has achieved with this "new turning page" so far is to make their current clientele disappointed and confused. Only time will tell if the new target clientele will bite the bait and what they will eventually buy when they go to a store: a Flori or a Gabrielle?
I live in Shanghai and can say that Moynat here is quite popular. Just yesterday I went out with my dog and my neighbour was carrying a Gabrielle. I looked at her and thought to myself: she is a Moynat sister! she must truly love handbags. However, when I see someone carrying a Chanel, I don't have such thoughts, I don't feel that bag is exclusive lol The Rejane is quite popular too, so at least Moynat is very much supported in AsiaFun? Hardly. Amused? Very! Trying to get more attention by paying celebrities* to pose for photos is hardly original, but then again, neither are these designs.
Moynat revolution 2.0 could have focused on slow fashion, green fashion, thoughtful designs for Millennials on the go. These are the values I share with my peers, and you know what, they're becoming a huge theme post pademic! Happy to take my business elsewhere if I need cookie cutter baubles...afterall, an LV bag would give me more recognition than M's interpretation of LV, no?
*Not to discredit M's attempt to lure Chinese Yuan, because the spending power speak for itself, but a hodgepodge of ladies with zero tie to the brand's (new) identity is not going to cause an influx of customers. LV signed Liu Yi Fei and Naomi Osaka, Gucci has Chris Li and Luhan, M wants to cut a slice of that with some stock photos???
With this said, most Chinese buy for reputation and to show status and for that, Moynat needs to play the Hermes game with exclusivity, special designs and high quality because those customers are very very well off and know what high quality is...If Moynat wants to reach LV clientele, im very afraid they will fail because LV is more popular and recognisable as brand than Moynat.
I get that M is ultimately a business, like H and LV and countless others. At the end of the day it is about the bottom line. However, there are many ways to get to that bottom line. Luxury houses have taken years to reach luxury status and they bank on that heritage. M is a revival brand, so it is in a way quite new and
I suppose also in the process of trying to find its identity. Ramesh has been at the helm for 11 years. Knightley is ushering in the adolescent / teenage years of brand growth. I'm sure we've all made questionable decisions during that period of our lives - but hopefully the brand will ultimately mature into what it set out to be. I have hope this will be the case if they stay with the artisanal route.
In the meantime I will quietly observe, appreciate the pieces I have already collected - I do breathe a little sigh of happiness when I take them out - and hope sooner rather than later the designs will speak to me again. Unfortunately for now, I simply prefer Ramesh's aesthetics. There are only so many shapes a bag can take and Ramesh just did it better in my view.
I suppose also in the process of trying to find its identity. Ramesh has been at the helm for 11 years. Knightley is ushering in the adolescent / teenage years of brand growth. I'm sure we've all made questionable decisions during that period of our lives - but hopefully the brand will ultimately mature into what it set out to be. I have hope this will be the case if they stay with the artisanal route.
In the meantime I will quietly observe, appreciate the pieces I have already collected - I do breathe a little sigh of happiness when I take them out - and hope sooner rather than later the designs will speak to me again. Unfortunately for now, I simply prefer Ramesh's aesthetics. There are only so many shapes a bag can take and Ramesh just did it better in my view.
I also travel to SH frequently (or used to) and definitely agree with this. I do think catering to the market can be a double edged sword. Style and aesthetics are very different in various parts of the world, and catering to one might undermine the gains in another market. As others have said, the problem with the new direction is that is has no direction. The story of "this lock on this bag inspired by an antique trunk" seems incredibly superficial and lazy compared to "one of the brands most innovative designs is the curvature in its trunks, which has been reimagined in this new top handle sihoulette." It is pretty much a hand stitched LV by this point, which begs the question, why?I live in Shanghai and can say that Moynat here is quite popular. Just yesterday I went out with my dog and my neighbour was carrying a Gabrielle. I looked at her and thought to myself: she is a Moynat sister! she must truly love handbags. However, when I see someone carrying a Chanel, I don't have such thoughts, I don't feel that bag is exclusive lol The Rejane is quite popular too, so at least Moynat is very much supported in Asia
Good afternoon, does anyone know the pricing for these styles?