Yes, I was contacted by someone today and asked my opinion of the new line. I remained professional, yet stated my thoughts. Given the response, I got the feeling Moynat knows their loyal client base is not happy.
Official MOYNAT Thread
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Can you share if it was "management" or SA who asked for your input? (I am curious how seriously they are taking the backlash here and on IG.) Also what are they going to do if they listen to the feedback? It took a year for this stuff (yes I know pandemic but still). Also I might be misinformed but it sounds like during this opaque process they didn't solicit any input on design strategy from the people who know the clients best, the SAs.
It will be interesting to see if the new direction translates into more sales, and even if so if it's sustainable. While Moynat's sales apparently were not huge they were solid enough for them to keep opening stores all over the world.
One of the problems with pivoting to the trend/youth market is that you have to keep up with those fickle clients b/c it's always about what's new. LV can do that b/c it is able to produce >600 bag models at any given time with constant refreshes. Moynat is now "training" its previously loyal clients that it doesn't value them, and its new clients that elegant, timeless design is only on offer with the "old" models (which is why I am concerned for the fates of our beloved Gabs and Rejanes).
What a sh*tshow.
Congratulations! All the bags that you've mentioned are gorgeous and I'm sure that you would be happy with any of them. However, Moynat does colours so well that perhaps you should venture out of your comfort zone and try a 'neutral' colour like burgundy, emerald green or peacock to start - *WARNING* it's a very slippery slope
I bought two more Moynat bags! lol I bought this beautiful pink Gabrielle PM. I couldnt stop thinking about this color. I dont have pink in my collection (only sakura pink, very light pink). I asked my SA if they had more stock, she checked and said the magic words: last piece lol so I literally jumped on it hahaha I will pick it up on Friday after work because this week im pretty busy with work.
And then i found in Vestiaire Collective a beautiful brand new with stickers on Gabrielle reporter black silver HW so I bought it for half price. This will take longer to get to me because the seller in on a trip and then item has to go through Chinese customs and all so...I thought it would be the perfect travel bag or errands bag because i dont carry much with me. Before, i was considering the Gabrielle clutch, but i didnt like the shape of the bottom, it wasnt too wide for me so when i saw the reporter i fell for it.
I don't know why i wasted so much time deciding on 1 bag when i'm obviously building up a Moynat collection lol.
I am aware that I'm rushing, but now that i have fallen in love with this brand, i'm afraid the House might be going towards logos, trends and shortcuts to make cash.
Next in my wishlist I have a Rejane mini in a bright color and gold HW. I love the emerald color with there is no mini size left in my store so i would have to ask my SA to search it worldwide and for that, i will wait a bit to save funds for my next bag lol
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From my point of view, what scared me the most were those big logo totes, big MOYNAT lettering straps and the lack of proportions hardware vs bag size in the Rejane nano.
It is disappointing because it is so obvious that the new CD didnt pay any attention at the current Moynat clientele.
I believe what attracts Moynat customers is the invisible elegance of the pieces, the quiet branding and the attention to details. I see only mature customers being attracted to Moynat's art and by mature i don't mean age, but people who are confident enough not to seek validation from others by carrying a logo or a recognizable bag shape (i.e. Hermes Birkin) but a piece of art only a few own.
What personally attracted me to Moynat was the craftmanship, the perfect stitching, the smooth glazing, the comfort of the handles, the thickness of the leather...I didnt buy Moynat before because I always had another bag in my wishlist lol
I have a special love for Chanel for very personal reasons which have to do with the fact that I had to work super hard when I was young and where i worked i would see successful women coming in with CC bags and I just wanted to be like them lol
I have an extensive handbag collection which i started to build in my 30s, but I only have 1 LV bag (the Neverfull monogram which i rarely use because sometimes i like monogram and sometimes i hate it lol) and my Chanel bags which obviously have the CC logo on them. All the rest are Hermes, Celine, Loewe, Fendi (peekaboo only), Bottega Benetta (padded cassette), Dior (Lady Dior)... very classic, minimalistic, no logo bragging designs.
The only "problem" I find with buying Moynat or any of those other brands i mentioned rather than Hermes or Chanel is that you have to be very sure of the bag style you enjoy using and the leather and color palette, etc because if you intend to sell in order to fund another bag or because you need the money down the line, you will lose a lot of money. It is not fair at all, but obviously there is less demand for those understated beautiful brands because everybody seems too busy chasing the next trendy bag lol
Hello dears,
I asked my SA if she had a leather and colour guide and she sent me this picture.
She said it is not updated so in future it could be quite different with the new styles. It is not a very clear picture, but its all she could find. She said they had this in store before, but not anymore.
Hope this helps to any Moynat new lover like me lol
I asked my SA if she had a leather and colour guide and she sent me this picture.
She said it is not updated so in future it could be quite different with the new styles. It is not a very clear picture, but its all she could find. She said they had this in store before, but not anymore.
Hope this helps to any Moynat new lover like me lol
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I did have an SA call me the other day, but management also contacted me. Moynat management pays attention to this thread
. I was kind, but honest.In my opinion only, I think the strong opinions on IG, when the first bag was revealed, shocked Moynat. I thought their second IG post‘s comment section was interesting, in its early hours- I saw only positive (heart) posts and nothing negative. The comments felt filtered.
I am wondering if they are having an Oh! (blank) moment. They know where their bread is buttered. Not many people have the means to afford two, three, or four $4-6K bags, so I hope they‘ll listen to shoppers who have shown Moynat they are willing to spend the money. They don’t want to lose their base, but is it too late?
I would love to be a fly-on-the-wall at the director meetings. Who knows ... maybe Knightly’s line will be successful and Moynat will reach the popular status tier it seems like the top management/directors want.
I don’t know. Maybe wanting Moynat to stay a smaller boutique company with classic, logo-free and old world French craftsmanship is too much to ask. Times are changing. The youth market what’s sought after most.
Hmmmm, I wonder if the days of parquetry are over. Well, I’m happy the Gaby, Gabrielle and Réjane are here to stay. Moynat is calling the Ramesh designs “Timeless Iconic Classics.” That has me thinking their newer designs will not be considered “classics.” Does that mean they’ll be on trend? Maybe that’s where the company has a different future vision, than that of Ramesh. Ramesh is all about classics and timeless. Maybe Moynat was in search of trendy bags now that they have some (higher end) timeless bags in their vault.
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Congratulations! The color is very pretty and I love the gold hardware and pink combination.
I did have an SA call me the other day, but management also contacted me. Moynat management pays attention to this thread
In my opinion only, I think the strong opinions on IG, when the first bag was revealed, shocked Moynat. I thought their second IG post‘s comment section was interesting, in its early hours- I saw only positive (heart) posts and nothing negative. The comments felt filtered.
I am wondering if they are having an Oh! (blank) moment. They know where their bread is buttered. Not many people have the means to afford two, three, or four $4-6K bags, so I think they are listening to those who have shown Moynat they are willing to spend the money. They don’t want to lose their base, but is it too late?
I would love to be a fly-on-the-wall at the director meetings. Who knows ... maybe Knightly’s line will be successful and Moynat will reach the popular status tier it seems like the top management/directors want.
I don’t know. Maybe wanting Moynat to stay a smaller boutique company with classic, logo-free and old world French craftsmanship is too much to ask. Times are changing. The youth market what’s sought after most.
Hmmmm, I wonder if the days of parquetry are over. Well, I’m happy the Gaby, Gabrielle and Réjane are here to stay. Moynat is calling the Ramesh designs “Timeless Iconic Classics.” That has me thinking their newer designs will not be considered “classics.” Does that mean they’ll be on trend? Maybe that’s where the company has a different future vision, than that of Ramesh. Ramesh is all about classics and timeless. Maybe Moynat was in search of trendy bags now that they have some (higher end) timeless bags in their vault.
@Sourisbrune, thank you for your clarification! Happy to hear that Moynat management watches this thread! Hopefully they are listening and taking our views to heart.
I also thought that the comments on the second IG post were filtered... However, liking something on IG doesn't necessarily translate into sales. I have a very good friend who deals with significant one of a kind signed jewelry who has been very late to the IG scene---he says that it's clear from his other dealer friends that many if not hundred or thousands of people just say, "gorgeous" or "stunning" about posted items! But that does not necessarily translate into sales. I'm sure that a few dealers have found a niche selling via IG but honestly IMO without a personal touch, the sales aren't quite as satisfying to the purchaser. Maybe the younger generation doesn't care as much about that as I do, however... At least my recent customer service was above and beyond.
In addition, was wondering too if the parquetry was going to go bye-bye. I forgot to ask my SA about that. Such a special technique gone would be especially sad.
Lastly, if the "iconic classics" are the only ones retained from Ramesh's era, will that be enough for those of us who love the 'old' Moynat? I ask this honestly---of course, there are those Hermes collectors who only buy Birkins or Kellys---and many of them at that. But while some Hermes bag designs are a miss for me, there are others rather than the B and K that are compelling---and not any of their designs are "trendy" --- only the tiny ones might be considered geared to a younger audience but that due to size and not design.
Will be very interesting to see what happens at Moynat!
If Moynat’s management wants the unfiltered truth, this thread is the place to get it. It’s over a decade old and really picked up steam just in the last few years. I don’t know how long they’ve been paying attention but it must not be that long otherwise they would know why people are drawn to Moynat. Those who want trends and follow social media driven frenzies go to LV, chanel and Gucci. Let LV be the behemoth it is with its constantly rotating multitude of designs and uber recognizability. It makes zero sense to me to have the new designs look so similar to LV. If that’s what we wanted, wouldn’t we just buy it from LV?? Do they think just because they put a Moynat stamp or logo on it we’ll buy it just because we love the brand? If so, it’s insulting they think we’re that undiscerning and shallow. Do they think LV lovers will come to Moynat because it reminds them of LV? LV has their fans too and they’ll just discount the designs as trying to copy LV in the same way we look at the designs with disappointment. Their first IG post with the eden/flori bag said something about turning the page but it’s more like they stole the page from LV’s manual. I’m sticking with Ramesh’s classics and getting my Gabrielle pm once they produce the color I want but that’s it. As long as Knightly keeps going into LV’s wheelhouse, I’m sitting it out. The whole bit about letting the artisans interpret his designs or give input or whatever he said to that effect, I have a hard time believing. Considering how long Ramesh was at the helm, his influence would be a lot stronger on the craftsmen who supposedly weren’t changed. Their influence would likely be on how the bags were produced instead of replicating LV elements.I did have an SA call me the other day, but management also contacted me. Moynat management pays attention to this thread
In my opinion only, I think the strong opinions on IG, when the first bag was revealed, shocked Moynat. I thought their second IG post‘s comment section was interesting, in its early hours- I saw only positive (heart) posts and nothing negative. The comments felt filtered.
I am wondering if they are having an Oh! (blank) moment. They know where their bread is buttered. Not many people have the means to afford two, three, or four $4-6K bags, so I hope they‘ll listen to shoppers who have shown Moynat they are willing to spend the money. They don’t want to lose their base, but is it too late?
I would love to be a fly-on-the-wall at the director meetings. Who knows ... maybe Knightly’s line will be successful and Moynat will reach the popular status tier it seems like the top management/directors want.
I don’t know. Maybe wanting Moynat to stay a smaller boutique company with classic, logo-free and old world French craftsmanship is too much to ask. Times are changing. The youth market what’s sought after most.
Hmmmm, I wonder if the days of parquetry are over. Well, I’m happy the Gaby, Gabrielle and Réjane are here to stay. Moynat is calling the Ramesh designs “Timeless Iconic Classics.” That has me thinking their newer designs will not be considered “classics.” Does that mean they’ll be on trend? Maybe that’s where the company has a different future vision, than that of Ramesh. Ramesh is all about classics and timeless. Maybe Moynat was in search of trendy bags now that they have some (higher end) timeless bags in their vault.
I wanted to keep an open mind and be optimistic but the more I look at what Knightly has done, the more I can’t keep quiet. Sorry if my thoughts are all over the place.
the gold hw and the special pink is what sold me lol i took over one year to choose a Moynat bag and then i went and bought 3 bags in one week lol i got bitten by the Moynat bug lol
Hi ladies, it's been a while since I was here, but as a similarly long-time follower of Moynat who's been pleased by their quiet approach to luxury, I echo your sentiments about the worrying new turn the house is taking. When I saw the Le Flori on my instagram feed my first thought was - did I follow LV's account without realising it? The large logo on the strap and the lock reminded me just too much of LV and not enough of Moynat. LV in its utterly recognisable branding and trendy seasonal offerings. I would be pretty disappointed if Moynat too goes down the on-trend, large logo look. What also I felt looking at the other bags on their instagram is a sense of exhausted creativity and plain derivation, which to be a honest a lot of luxury looks this way these days. La Wheel looks too much like Goyard.
Pursuring recent developments a little further brought me to this article from WWD. Sure I love the spring colours but I'm also struck by this sudden wildness in variation, vs Ramesh Nair's seasonal palette which always comes across as thoughtful. I don't see careful, artistic deliberation but rather a rampant attempt to maximise their exposure and audience - more colours, more patterns to appeal to every appetite. To me it really marks a radical change in the mindset behind Moynat and its founding principles. Aesthetically Moynat seems to have reinvented itself for the young and trendy. The way I see it it had already began to happen with the new Oh! Totes with the oversized MOYNAT logo all over the canvas; vs their plain but luxurious leather quattro totes. There doesn't seem to be space for Moynat's old clientele who prefer quieter bags that advertise their quality and refinement. I still love and use my Limousine MM, but I don't think I'd purchase any of their new bags. I'm more pleased with my new Verbrueil bag which embraces the art of subtle luxury.
Pursuring recent developments a little further brought me to this article from WWD. Sure I love the spring colours but I'm also struck by this sudden wildness in variation, vs Ramesh Nair's seasonal palette which always comes across as thoughtful. I don't see careful, artistic deliberation but rather a rampant attempt to maximise their exposure and audience - more colours, more patterns to appeal to every appetite. To me it really marks a radical change in the mindset behind Moynat and its founding principles. Aesthetically Moynat seems to have reinvented itself for the young and trendy. The way I see it it had already began to happen with the new Oh! Totes with the oversized MOYNAT logo all over the canvas; vs their plain but luxurious leather quattro totes. There doesn't seem to be space for Moynat's old clientele who prefer quieter bags that advertise their quality and refinement. I still love and use my Limousine MM, but I don't think I'd purchase any of their new bags. I'm more pleased with my new Verbrueil bag which embraces the art of subtle luxury.
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I am an unabashed Josephine advocate! It is simply the most functional bag I have encountered in years. I am typically not a fan of bi-colour but like it on the Josephine because it helps emphasize the lines on the bag. The leather also helps it stand out in person - which doesn't always come across in pictures.
Congratulations! Like many have said here, it is a slippery slope!
I absolutely love that pink Gabrielle! Every time I see it I reconsider my anti-pink wardrobe!
Spoken like a true M connoiseur!
Ramesh's designs are understated with perfect execution. Every embellishment is there for a reason - no humungous locks or logos. It embodied the Moynat story the brand had been trying to tell. It was the H alternative for me not just because I needed a break from the H games but also because I feel that Ramesh's designs are simply graceful. It is a different aesthetic than H, which can be more sporty and sometimes throws in a bit of quirky - which brings a smile to my face, but it doesn't work for me all the time.
I really hope management is paying attention. Like @Sourisbrune said, if they pivot to a younger audience, who exactly is footing the bill? RichkidsofInstagram? Those around me did not start to build out their luxury collections until their mid-late 20's at the earliest.
This might also be the universe telling me I need to give my wallet a rest. I could be tempted again if a very special Rejane or Gabrielle comes along, and I still want to track down that olive green barenia Rejane. But the current direction no longer speaks to me as a customer. Sadly it does not mesh with my lifestyle, values or aesthetics anymore.