You are not a dinosaur!I had read that one of his sons involved with LVMH has dipped his toe in Moynat. i don’t remember if it’s the Loro Piana son (another nice bag company that’s changed) or the I-want-to-reinvent-Rimowa son. I remember thinking that he should choose LVMH, or stick with Moynat. Moynat isn’t meant to follow the flashy LVMH model. As you wrote, LVMH mentality means ‘an apparent diversion from attempting to become a real Hermès alternative.’ You’re correct. LVMH brands tend to be much trendier than the classic Moynat.
I don’t know. I realize I’m of a dinosaur generation, but I think even some youngsters would agree with me- not everything has to be hip and trendy.
If it's the Rimowa son (or if the sons have at all the same attitude about their life's calling) this is bad news IMO:
The son of French luxury billionaire Bernard Arnault rejects the word 'luxury': 'I don't think price should really come into the equation'
27-year-old Alexandre Arnault is the CEO of Rimowa, the high-end luggage company owned by his dad's multibillion-dollar luxury conglomerate.

Just to make sure I'm not crazy, I looked up the word "luxury." The Oxford dictionary of American English dictionary defines it as "an inessential, desirable item which is expensive or difficult to obtain." Perhaps these executives of (formerly known as) luxury goods conglomerates have decided that words no longer mean what they mean?