The Danse looks great on you. It’s a gorgeous bag that drapes beautifully. Enjoy!!!!!
Official MOYNAT Thread
- Thread starter birkel
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Hi M tpf fam, nice catching up on the thread again! I've said enough about the legacy sales in previous comments so won't add more except agree with some of you.
Has anyone seen the official Moynat Instagram post with the new macarons featuring the medallion signature? I can see what they are trying to do and while I am not a big fan of the logomania, I would go for this any day over the medallion all over (and even in halves!) on the Oh Tote. Only thing is that for these macarons, they've dropped the marquetry technique and I hope that's not a permanent change. I love and appreciate the leather marquetry that M does so well and artisans put so much effort into.
I also see the next Instagram post which is about their craftsmanship and artistry, so I do hope that stays in the branding and more importantly, reflects in the actual design and production. I find myself looking at their official Instagram now where they seem to be more active virtually to try getting some hints about the relaunch, but that's really all I can do at this point, while we wait.
For what it's worth, my SA in my part of the world has said to me that they prioritized their loyal customers like us for the private sale and while new customers who had heard about the sale are definitely keeping them busy until now, many of them can't find what they want anymore as they've already been offered to the customers they know. We still all got first dibs
In better news, after a huge typhoon hit my region and many others not as lucky as I am to have experienced just some minor impact and inconveniences, my Oct/Nov legacy sale babies are finally making their way to me... my SA and my friend sent me so many photos and videos of my bags. It sound so trivial but I am sure you will all understand that it made me day!! I saw the color and detail in these photos and videos and just got excited again, after a tough 24 hours. And that's why I'll keep coming back to this thread, not to mention all of the well thought out discussions here by you lovely posters.
I hope you all are well and have a happy weekend
I was thinking about Moynat this morning. I hope I’m wrong, but what used to be less that a Hermès level of branding on their bags has become logo-mania. I like the macaron tags for someone who wants branding, but the stamped macaroons should be the “cheap” offer. I hope they will still have the marquetry version available in the future.
Yeah those stamped macarons are a ....... departure. They remind me of those Coach hang tags that, way back when I bought Coach (pre-Krakoff) I would always throw away. I mean, they were not meant to be worn on the bag, right? (Contrary to the practice of those who bought Coach partially for its classic design sensibility at the time but still wanted everyone to know they could afford Coach.)
The Danse MM looks amazing on you. The color is so beautiful!! Thank you for the mod shots. I was looking at a purple Danse MM and having serious FOMO moment. But your comment about the wardrobe made so much sense to me, so I am now safe on ban island.
Enjoy your bag!
Stunning! I'm exercising all my restraint not to contact my SA yet again about the nubuck.
Yes, I remember the coach tags.
I think you worded the stamped macarons correctly. They are ‘a departure’ from Moynat’s past quality. I‘m intrigued by their choices of bold colors. I prefer the look of neutral colors together to give a classic air to neutral bags. Fuchsia and Kelly green or orchid purple and mandarin orange are not my top choice color combinations to put on a taupe, blue or black bag. It would remind me of a large ‘Remove the Tag, Own the Bag’ tag.
Again, I think the macarons work for those clients who want a little brand logo.
Re: the stamped macarons---they DO work for clients who want brand logo. But if Moynat is trying to compete with Hermes, to my knowledge, this is something that Hermes would NEVER do. Any logo would be FAR more discreet. An H maybe but nothing else.
I hope that going forward this more in your face logo stuff stays either on the macaron or only a very few pieces. It's a new direction that I'm really unhappy about... But as I told my SA last week, I don't think I'm in the target market demographic any longer...
I hope that going forward this more in your face logo stuff stays either on the macaron or only a very few pieces. It's a new direction that I'm really unhappy about... But as I told my SA last week, I don't think I'm in the target market demographic any longer...
I wholeheartedly agree with everything you say. I think the orange shopping bag charm is the closest in-your-face branding Hermès does. I have a feeling Moynat is going the way of LV, when it comes to product and marketing. They might have a two-tiered sales strategy. Stamped macaron and lesser expensive bags for a certain demographic, and high-end classic leather bags for another. I hope I’m wrong. I want the whole brand to scream luxury! It does scream luxury without the bells and whistles based on its (past) reputation and workmanship.
The vibes I’m getting from TPF’ers are fear of the unknown (and the known, given the latest rollouts) and from those who did and didn’t participate, a disappointment in the brand about the sale.
Knightly has some big shoes to fill and his rollout in the spring needs to be flawless. I wish him luck.
It's interesting that we all have similar reactions to the dreadful logo macarons. They lack imagination and creativity - just a huge logo. I wish they had at least stuck with the marquetry. Ah, it is definitely the end of an era - I feel like we'll be seeing a lot of indiscreet branding in the near future.
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Agree with this an other posts about branding, target market, etc. Ramesh was CD for 10 years and now the company is going in a different direction. I guess that's normal. I mean, doesn't everything change in a decade?
Nevertheless, I don't think the idea of "quiet/discreet luxury" is served the whims of style. Why can't sale-seeking and logo-searching clients either go elsewhere or be taught to appreciate true luxury? There are plenty of other places that can fulfill their every material desire, and M. Arnaut owns more than half of them (I know an oversimplification, but still). Moynat will never, ever come close to truly competing with Hermès (Arnaut's obsession) with this strategy.
@Sourisbrune, I do believe that they are going for a two-tiered strategy (which in my opinion) really never works all that well for true luxury brands... but what do I know? I'm a retired physician not a marketer---however, as you say, less expensive items should still scream luxury and sophistication in every way if Moynat TRULY wants to compete with Hermes.
Apparently, Moynat business has really decreased because of lack of sales to travelers/tourists, and so my understanding is that Moynat now wants to appeal to more people, and especially locals, who might not have as much disposable funds... This strategy would make sense if one were looking primarily at the short term situation and/or profit.
I would have thought that Arnault is wealthy enough to weather the current COVID storm of depressed sales AND smart enough to figure out a way going forward to preserve Moynat's past luxury and exclusivity status as well as raise the public profile of the business. Just my random 2 cents...
These are all really good points. I too have reservations about the two tier strategy - it is very difficult not to dilute the higher-end line with the entry level line. I understand luxury brands all have their entry level items (even H has twillies, scarves etc.) but since Moynat doesn't have as many product lines as other luxury houses, perhaps there aren't many other options apart from the stamped macarons and logo bags. Perhaps there is a calculated gamble here to make the brand more ubiquitous so as to hook in a wider audience.
That said, if that is the strategy, they are walking a very thin line. How do you preserve the je ne sais quoi that makes you stand out when you try to appeal to the masses? As for the H comparisons, I consider H's success to be lightning in a bottle. I don't know if it can be replicated and trying too hard might backfire instead.
Just my two cents, from someone who admittedly knows nothing about marketing or the fashion industry!
I will get off my soap box now, and wait patiently for the new collection. I hope we will be pleasantly surprised. If not, it will be disappointing but at least the Rejane, Gabrielle and Gaby will stay with us for a while at least. And we have amassed many beautiful Ramesh designs that I am sure will last us for years. Plus there will always be beautiful bags out there for us to obsess over no matter what!
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Great points! Yes, Moynat will have some of Ramesh’s designs and they will still be hand-crafted. I can’t wait to see what Ramesh does next, too.
These are interesting thoughts! I'm always torn as a consumer. At the end of the day, brands are still businesses that need to innovate and expand if they want to make more profits. Sometimes brands are ok keeping the market they have, but there are only so many ways to make more money - increasing prices or increasing quantity. There probably is a significant market of logo-lovers, hence why so many brands have gone that direction. On the other hand, as a consumer we want a brand we love to survive and endure in the way that we fell in love with it - even if it does innovate and expand. Taste is subjective. I don't like logos, but I have to accept that there are luxury lovers who like logos and wouldn't buy Moynat otherwise. I also know there are people who think Hermes Birkins and Kellys are old-lady bags that they wouldn't buy, haha! Fingers crossed Moynat doesn't forget about customers like us who buy not for the brand's name recognition but for the quality of the craftsmanship!