I was at the Vacaville Outlets on Monday and an SA told me that they Coach was going to stop sending boutique bags out to the outlets. Apparently they're reworking their marketing strategy and limiting the # of bags they make of each style, just selling them at the boutique/dept stores until they sell out. That means Factory Stores will only be selling MFF.
I'm sure it's because of the Zoe overload and people getting pissed at paying FP for bags/accessories only to see them at the outlet a few weeks later. ($105 for a boutique coach purse used to be unheard of!) Plus, there's all the people buying hoards of the boutique items and selling them on ebay with high markups instead of the end user buying it directly.
I'm also sure they're also trying to preserve the value of "boutique" bags and maintain their exclusivity. How are boutiques going to sell a $400 bag when people are just waiting for them to come out in the outlets for 50% + 20% coupon off.
I know it's a smart move for the company - doesn't mean I have to like it.
Can anyone confirm??
I'm sure it's because of the Zoe overload and people getting pissed at paying FP for bags/accessories only to see them at the outlet a few weeks later. ($105 for a boutique coach purse used to be unheard of!) Plus, there's all the people buying hoards of the boutique items and selling them on ebay with high markups instead of the end user buying it directly.
I'm also sure they're also trying to preserve the value of "boutique" bags and maintain their exclusivity. How are boutiques going to sell a $400 bag when people are just waiting for them to come out in the outlets for 50% + 20% coupon off.
I know it's a smart move for the company - doesn't mean I have to like it.
Can anyone confirm??