I agree with the ploy concept. It all comes down to supply and demand. Look at the chaos that was created, and still exists, over a great red flap. Beige will be the new obsolete red that everyone will want and can't get. Chanel is VERY SMART. Damn them!!! We panic, and they say CHA-CHING!! Maybe they have overstock of beige, and is this is the plot to sell out the beige bags that someone does not yet have in their collection. Cynical much? LOL