It can't be those who don't have recent purchase history as I have purchased from Coach site's sale a few times this summer and my SA said I am on the list. I finally got the email last night as she contacted me 3 days ago, but I had not seen the email yet at that time.I am thinking they are targeting clients who don't have recent purchase history. I made numerous FP purchases this year including some from the Basquiat collection. Not going to lie I definitely felt a little annoyed to not got an email invite. Oh well guess this is a sign to start exploring other brands and only shop Coach during SAS when it benefits my pockets more.