The packaging is very distinctive & likely that is where the pricing comes in.If LVs Beauty line does well with these prices then Chanel will probably take notice and start doing increases on their makeup like they do on everything else. 😅
Hermes lipstick cases don't look like that, nor do TF, YSL, Chanel or any other brand in the $80+ price point
For me it will be the quality, creaminess & wearability of the lipsticks & balms that will be the drawing factor, JMO