New Burberry branding unveiled! For the Daniel Lee Era

[bagsamplified]

Just saw on Business of Fashion's Instagram that the new Burberry branding has been revealed! Along with some campaign images.

What do you all think? I'm personally loving it!

 

[lill_canele]

Interesting. Reminds me of the 1901 version, just cleaner.



I did miss the previous font when it was in that beautiful gold color on beige boxes.
(Previous font style on left of photo)


Not bad. I’ve always liked the Burberry knight logo.
Let’s see how Daniel Lee puts it to use!

 

[IntheOcean]

I like it! Nice font, and of course, glad to see the knight being brought back. My favorite logo is from 1999, but this new logo is still miles better than the current one.

 

[Prada Prince]

I'm so glad we're moving away from the trend of soulless anonymity for brand logos.

I'm loving the new logo, though like @IntheOcean my favourite is the 1999 version.

 

[athousandmhiles24]

My favorite logo is from the 1999. So simple but it looks elegant.

 

[Honeymoon]

I like it!

 

[azukitea]

i like it and the electric blue font colour too

 

[fashmash]

I like the heritage vibe and a typeface other than sans serif is definitely looking refreshing to the eyes and interesting these days!

 

[Bagatha Christie]

Massive improvement on Tory Burch London.

I like the colour, I’m interested to see what he does. I think Burberry has a lot of potential but it hasn’t really caught the eye for years.

 

[Bagatha Christie]

Those rose nails made my skin crawl though…

Definitely referencing that libertines/Kate moss/late Britpop era

 

[Evergreen602]

I like what I see so far!

 

[bagsamplified]

i like it and the electric blue font colour too

Me too! Do you all know of Burberry Blue, the Japan-only line? Not sure if that still exists, but you've reminded me of that line! Their logo was also blue, unsurprisingly lol

 

[bagsamplified]

Massive improvement on Tory Burch London.

I like the colour, I’m interested to see what he does. I think Burberry has a lot of potential but it hasn’t really caught the eye for years.

Haha agree!! This actually makes me feel excited to shop at Burberry again

 

[spartanwoman]

Massive improvement on Tory Burch London.

I like the colour, I’m interested to see what he does. I think Burberry has a lot of potential but it hasn’t really caught the eye for years.

Yes! I have not bought a Burburry since they started using that "tory burch" looking logo.

 

[Bumbles]

Heaps better than the TB and love that they have gone back to their roots!