my friend is opening his own store for casual wear. it's supposed to sell clothes for men and women, very casual and very chic at the same time. he asked me to suggest a name and now i'm totally lost. every name i come up with kinda sounds too couture or too funky. i told him Fidele, which means faithful in french, but the name is already taken by a brand. let's hear your suggestions. think of names that are funky and casual and nice, a name of a store that you'd step in.