There's a fine line between being funny and being tactless. I had a good friend who started doing too much of those snarky remarks and it eventually ruined our friendship for good.
LOL "what kind of fruit cake would carry that". that was sooo funny when i read it. sorry that it embarassed you , maybe he didn't want to be in there and was just trying to have some fun at the same time.
but that thingie is HUGE. i saw it for myself a few days ago in the coach store