I think the biggest factors influencing how visible or not the imprint are texture and color of leather. For example, on my Pompei little Valerie the imprint is very prominent on a very smooth and bright leather. Yet, on my soulmate in ice berry Africa half the time I have no idea where the imprint is, because it is completely blended in with the texture and shine of the leather. Same with my pebbled taupe Siena - it is super subtle. I do like that on my Juliet midi is is actually on a side of a bag.