mademoiselle-forever.com

Does anybody have insight into what this is all about??????? Is Chanel launching some new ligne or something? Or are they overhauling their website? Or is it all about Karl being Karl? Or is it about NOTHING? :nuts:
Ha! thats what I was thinking it looks great, only I dont really get what it's about:confused1: Maybe just advertising the Chanel brand?
 
*** UPDATE ***

I just googled this, and apparently, other web sites are reporting its Keira Knightley in the Chanel videos and they are promoting the Chanel fragrance "Mademoiselle"... Her print ads have already been appearing in magazines.​