Saw this in my local store today. It's really lovely and well made. The band options are stunning, I just am on the fence about a smart watch. The price point seems reasonable though.
Louis Vuitton Tambour Horizon - LV Smart Watch
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Saw this in my local store today. It's really lovely and well made. The band options are stunning, I just am on the fence about a smart watch. The price point seems reasonable though.
I've been invited to the London launch party on the 11th. Can't wait to see these.
I assume that it's not them who didn't want to pair up with Apple, but Hermès is more than enough for Apple at the moment (to have them as an official partner). Making only Watch bands as a 3rd party (like Coach does) is sad, OK for a premium brand but not for a luxury one.
They shouldn't have made a smartwatch on their own at all, they still have lot to do to establish their name among the mechanical watch makers. LVMH already tried this game with Tag Heuer, since its launch, no numbers or loud celebration, I assume it was a flop. As the entire smartwatch industry in general. Even Apple doesn't release numbers, after 3 years of being on the market, the product probably needs more money and attention than what it can return. Sad.
It is also not a coincidence that the EyeTrunk cases are iPhone exclusive. 99%+ of the eligible luxury shoppers use iPhones. Everybody knows that, it's not one platform being better than the other, it is just something that should be taken into account when a business decision like this is being made. After their Tag Heuer launch, I doubt that they thought it through. So picking Android that will provide an inferior experience on most of your clients' wrists (especially for more money than an Hermès Apple Watch) is an irresponsible move.
They shouldn't have made a smartwatch on their own at all, they still have lot to do to establish their name among the mechanical watch makers. LVMH already tried this game with Tag Heuer, since its launch, no numbers or loud celebration, I assume it was a flop. As the entire smartwatch industry in general. Even Apple doesn't release numbers, after 3 years of being on the market, the product probably needs more money and attention than what it can return. Sad.
It is also not a coincidence that the EyeTrunk cases are iPhone exclusive. 99%+ of the eligible luxury shoppers use iPhones. Everybody knows that, it's not one platform being better than the other, it is just something that should be taken into account when a business decision like this is being made. After their Tag Heuer launch, I doubt that they thought it through. So picking Android that will provide an inferior experience on most of your clients' wrists (especially for more money than an Hermès Apple Watch) is an irresponsible move.
I'm pretty much the same as you, haven't gone but am intrigued by this one.
Interesting point of view. Your argument makes a lot sense, thank you for sharing.
I'm not sure why LV is introducing a smart watch at this time. Tag Heuer, LVMH company introduced a high end one a year ago and it was poorly received. The big problem is battery life, owners are only getting 8 to 10 hours on a charge which is ridiculous. The fancy dials and features suck battery life.
I would only consider a smart watch when it can go 48 hours or 2 days before charging and the price point is reasonable. $3000 for a smart watch is not smart.
I would only consider a smart watch when it can go 48 hours or 2 days before charging and the price point is reasonable. $3000 for a smart watch is not smart.
It may not be smart for someone to spend that kind of money on a smartwatch, but it's smart of LV to take advantage of the people who are willing to spend that money. And we do know those people exist.
I agree to this to some degree. It might not seem like it was done well to many of the guys or gals who are into technology but the craftmanship and functionality might be enough for some. I do think LVMH is aware that this is not going to compete against the Apple Watch.
Apple tried the fashion route in the beginning for the Apple Watch and they failed. Now they focus on health and fitness, which seem to be a right direction. I do think LV is aware of all this. This Tambour still has all the fashion weaved into it. I do think about it as an entry level Tambour for those who doesn't need a lot of tech in their life. They enjoy a fun piece of tech, with look of the Tambour and precise craftmanship guaranteed by Louis Vuitton. This watch is not cheap compares to other smart watches, it caters to a very niche market, a demographic that doesn't have to think twice about spending $3000 on something like this.
And LVMH already have that team that worked on Tag Heuer Smart Watch, might as well direct and use that resources for Louis Vuitton.
Also I believe they intend to use this product as a gateway into other smart tech features. I believe the horizon luggage will be next.
The watch itself is stunning especially with all of the band options and the cost is similar to a higher end purse. I'm sure it won't break any records but I can definitely see people purchasing.
I am even considering it and I never touch my Apple Watch.
I will be attending the launch at the Toronto LV store on the 11th to see them in person. My initial reservation on these types of technical watches is the battery life. they can look beautiful and do all kinds of things, but as you start adding features, complications, and other technical innovations the battery gets sucked dry quickly. I doubt LV and its technicians have solved this problem, I own only automatic watches that for the most part will run a minimum of 48 hours without winding so I want to see a smart watch last that long without sitting on a charger overnight.
Right. I see this watch as similar to a Vertu. I don't think the people who buy those are interested in staying on the edge of technology by any means considering the technical specifications and OS versions that their phones launch with, but they are interested in paying for exclusivity and experience far beyond what someone can get with an iPhone.
Furthermore, the fact that these watches are Android means that the Vertu crowd will be able to use one with their Vertu. I'm sure that was done on purpose. LV may as well take these people's money since they're sure to be willing to part with it.
I could actually see my husband being interested in it for many of the reasons you point out here. He appreciates LV and likes watches. He's mostly stopped wearing his more expensive ones because he got an Apple Watch even though he's not as diehard about fitness as I am. He was definitely intrigued when I showed him the email invite for the launch party. I'm curious to see it but doubt I would get one.
