The rubbing technique works. You may have to repeat the rubbing scenario a few times. However, if the scratches are deep, rubbing isn't going to fix it. When the bag really looks in need of a facelift -- after about year of daily use, send it to Chanel. It will come back looking like the day you bought it. (I truly love the look, the sensuous feel of lambskin.) I'm in agreement that caviar or even a reissue will withstand daily use without as much angst.
Hi, the SA in Hong Kong told me last week that you just need to massage the leather and the scratches wld be gone. You can try hope it works
most of them are actually fingernail scratches.