I actually think (or would like to think) that Hermes doesn’t actually give any special preferences to influencers. It’s just influencers who create smoke and mirrors that Hermes is courting them, because that would create an illusion of exclusivity and importance. Bags, even coveted ones are easy to get from resellers. To an influencer the premium might be worth paying because they then get more views and attention
Influencers and Hermes
- Thread starter kttREX
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Hermes PR department is definitely courting influences in some ways. Some of these things might or might not include depending on the person (and this is not an exhaustive list), invitations to their fashion shows, being dressed by the press office for the shows including bags (that you would need to return to the press office after the show), getting appointments at FSH with the assumption that that appointment will come with a bag of some kind, getting into the rooftop garden at FSH in order to post content for your social media, getting invited to Hermes parties and events, getting sent PR packages of the beauty range.
As a "regular" person, who is simply a customer, it does not bother me in the slightest what Hermes might want to do with regards to their marketing and media presence or working with content creators. If content creators are able to use their following in this way, good for them. If I was a content creator I would be running a business, it just makes good business sense to take in these opportunities as they come up.
As a "regular" person, who is simply a customer, it does not bother me in the slightest what Hermes might want to do with regards to their marketing and media presence or working with content creators. If content creators are able to use their following in this way, good for them. If I was a content creator I would be running a business, it just makes good business sense to take in these opportunities as they come up.
Wishful thinking.
There are videos of influencers getting to stage the reception of bags and SOs at flagships along with the SAs clapping for them like seals, and they all fall in each other's arms, almost in tears, LOL, come on!
In the specific cases I am referring to, the girls lives on the other side of the pond from the flagship! And yet were falling into SA's arms as they had ben besties for life!!
Come on already! I that is not staged, what is?
I’m sure this has been said on the thread already, but as much as we’d like to believe Hermes doesn’t engage with influencers (in a way that benefits them over non-influencers), I don’t see how any brand could avoid it. The rise of TikTok, social media, and a very need-it-now culture, along with the younger generations having what seems to be the means for luxury goods, I’m sure nearly every (consumer-focused) business does. Take Alix Earle as an example: her ability to sell product unlike other forms of more traditional marketing is unreal (drunk elephant drops, as an example). While she has nothing to do with Hermes, it’s a reflection of a singular person being able to influence and trend a product/market/etc.
Bringing it back to Hermes, and as @nakedmosher2of3 pointed out, various influencers have been invited to fashion shows and (seemingly VIP-like) access to FSH. Even Michael Coste’s own instagram is post after post of famous people as well as influencers (Tamara K being one recently). Which really just goes to show the merge of celebrity + influencer we’re seeing play out. With that said, I do not have a marketing background so recognize I could be wrong; just speaking from my POV.
We know for a fact that our dear Purseforum owners get invited to Hermès events as they kindly share them on the blog; we also know that many influencers are invited to the RTW shows and other events since they often show off the invitation in photos and video. Of course, clients are also invited to shows, but one would suspect influencers are invited based on follower count and brand compatibility not on their purchase profile. This is all perfectly normal and yes, unavoidable.
Given the current mania, Hermès doesn't *need* to pay anyone to pose with one of their bags in a picture 🤷 I suspect that they don't bother with sponsored posts, which are generally the domain of younger brands, newer products, or a brand seeking to bring in a very new audience (like the AARP now marketing to folks in their 30s).
Given the current mania, Hermès doesn't *need* to pay anyone to pose with one of their bags in a picture 🤷 I suspect that they don't bother with sponsored posts, which are generally the domain of younger brands, newer products, or a brand seeking to bring in a very new audience (like the AARP now marketing to folks in their 30s).
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I love the brand but God knows they pushing me to hate it. No one likes to see the things they love become so common that they are all over the place.
I was going to mention this...
It was a really enjoyable watch.
I like Bliss Foster in fact his are the only style vlogs I watch on a regular basis
I missed the opportunity to join the club
Oh nooooo!!!! Such a loss….such a losss…
Just saw an influencer post about the Steve Madden Chypre “dupe” so ICK. How does that company not get sued? They are a blatant knock off.
Or maybe these sandal designs are actually not original to Hermès, but they themselves are simply copying some old traditional design that some people have been wearing forever somewhere, and they know they'll get crushed in court so they don't even try...
Just maybe...
Honestly, I wish they would sue, just for the fun of watching the sh*tshow that would ensue...
Edit: If that can be of any help, maybe the name of these sandals could be a clue, you know Oran as in the city Oran (Wahrane) in Algeria, or Chypre as in Cyprus, the island... Ahem...
Cultural appropriation much...
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Lawyer here and same. Fashion lawsuits are NOTORIOUSLY tricky and H probably realizes it’s not worth it. That said, if dupes become ubiquitous then I think we’ll see a move away from the Chypre by the brand.
Especially as they themselves (i.e. big fashion brands) seem to have no problem duping the likes of Teva, Uggs, Birkenstocks etc. and nobody seems to care, and no righteous outrage from virtual pitch fork mobs asking for lawsuits... Nope, the lawsuits are only to happen when to duping goes the other way around...
Isn't it interesting how these things alway flow in the same direction...?