I really agree with what you had to say. When I began buying Coach it was at the outlet. In a very short time I realized that the outlet bags are a totally different lower quality leather, different more basic designs etc. and I chose to check out the FP stores. I liked what I saw. Sure occasionally someone would return an exclusive bag and if you happen to be at the outlet then, you may be lucky enough to grab it for half off. Then over time more and more bags were ending up at the outlet. I still chose the FP because I liked having a bag when they came out, liked having a bag that hadn't been handled by a zillion people, and was able to enjoy the benefits of the PCEs. Now Coach is at a crossroad for sure. They know what everyone is saying; too many bags are being made and ultimately end up at the outlets, people like PCEs, the quality and quality control must improve, there are people who are willing to pay full price for the right goods and they need new designs that are in line with MK, KS, and TB trend wise. It will be interesting to see how Coach responds. One of the biggest problems I see is that the outlets are clearly their bread and butter so it remains to be seen how they are going to run them and yet be considered a serious designer brand. We might talk about that a bit. I myself think they need to stop making lower quality bags with low quality leather and maybe just send FP bags there at the end of the season but I'm not sure it will give them enough to sell. What do you all think a good sales model would be? I can honestly say. I do like what I've seen of the new line quality wise. It is more in line with my high quality bags in that I don't see flaws all over. I know they need to keep that up. I try and envision ow I'd fix it and I'm not totally sure. Do think to fix it right would take another few year loss period but it might be necessary.I agree with everyone's comments, this is a great thread
I have a few more thoughts on this topic so I am going to jot them down. I don't resent it when someone gets a bag at the outlet that I paid pce price for. I am happy they found a bag they love at a price they can afford. I used to resent COACH telling me that a bag will never go to the outlet and then sending it to the outlet a month later. I don't like to be lied to. It does not build a good customer relationship.
But, I got over it. Coach is truly clueless. They literally throw money away. Many of us on this forum buy bags at outlet prices that we gladly would have paid pce price for if the bag was not available at the outlet and wasn't going to be available at the outlet any time soon. That is money being thrown away, and it will come back to haunt Coach for years. They will not be able to just arbitrarily set a new price point and watch the dollars roll in. They can buy the PR and press, they can hire a new designer, but how are they going to get back all of that trust and good will that they lost along the way?
In any case, my purse budget is the same. Whether I buy one bag or five bags with it is irrelevant. I like the value I get for my money with Coach (still) so I am still buying. (for now)
I choose to stay in this dysfunctional relationship with Coach!
I really agree with what you had to say. When I began buying Coach it was at the outlet. In a very short time I realized that the outlet bags are a totally different lower quality leather, different more basic designs etc. and I chose to check out the FP stores. I liked what I saw. Sure occasionally someone would return an exclusive bag and if you happen to be at the outlet then, you may be lucky enough to grab it for half off. Then over time more and more bags were ending up at the outlet. I still chose the FP because I liked having a bag when they came out, liked having a bag that hadn't been handled by a zillion people, and was able to enjoy the benefits of the PCEs. Now Coach is at a crossroad for sure. They know what everyone is saying; too many bags are being made and ultimately end up at the outlets, people like PCEs, the quality and quality control must improve, there are people who are willing to pay full price for the right goods and they need new designs that are in line with MK, KS, and TB trend wise. It will be interesting to see how Coach responds. One of the biggest problems I see is that the outlets are clearly their bread and butter so it remains to be seen how they are going to run them and yet be considered a serious designer brand. We might talk about that a bit. I myself think they need to stop making lower quality bags with low quality leather and maybe just send FP bags there at the end of the season but I'm not sure it will give them enough to sell. What do you all think a good sales model would be? I can honestly say. I do like what I've seen of the new line quality wise. It is more in line with my high quality bags in that I don't see flaws all over. I know they need to keep that up. I try and envision ow I'd fix it and I'm not totally sure. Do think to fix it right would take another few year loss period but it might be necessary.
I really agree with what you had to say. When I began buying Coach it was at the outlet. In a very short time I realized that the outlet bags are a totally different lower quality leather, different more basic designs etc. and I chose to check out the FP stores. I liked what I saw. Sure occasionally someone would return an exclusive bag and if you happen to be at the outlet then, you may be lucky enough to grab it for half off. Then over time more and more bags were ending up at the outlet. I still chose the FP because I liked having a bag when they came out, liked having a bag that hadn't been handled by a zillion people, and was able to enjoy the benefits of the PCEs. Now Coach is at a crossroad for sure. They know what everyone is saying; too many bags are being made and ultimately end up at the outlets, people like PCEs, the quality and quality control must improve, there are people who are willing to pay full price for the right goods and they need new designs that are in line with MK, KS, and TB trend wise. It will be interesting to see how Coach responds. One of the biggest problems I see is that the outlets are clearly their bread and butter so it remains to be seen how they are going to run them and yet be considered a serious designer brand. We might talk about that a bit. I myself think they need to stop making lower quality bags with low quality leather and maybe just send FP bags there at the end of the season but I'm not sure it will give them enough to sell. What do you all think a good sales model would be? I can honestly say. I do like what I've seen of the new line quality wise. It is more in line with my high quality bags in that I don't see flaws all over. I know they need to keep that up. I try and envision ow I'd fix it and I'm not totally sure. Do think to fix it right would take another few year loss period but it might be necessary.
Me, too.
The way Coach does business may not make sense to me, but it is what it is. Coach doesn't make any secret of it, and savvy customers know when and how to shop. However, Coach has trained their own customers to not pay full price for anything, and most of us don't. Seriously, go to their FB page when they post pics of new bags - half the comments are people saying they can't wait until that bag gets to the outlet.
To me, a bag is worth what it is worth to me - not to someone else. When the Legacy collection came out, I made a special trip to the FP store and bought the duffle in cobalt because there was no way I wasn't getting that bag the day it came out. Sure, other people may have gotten it at the outlet later for less, but that's not my issue.
Coach may be crazy, but I still love it! :weird:
What I was trying to express was that you should REALLY love the bag before plunking down any money. Just cause it's on sale doesn't make it a deal if it doesn't fit your lifestyle and you never carry it.