A little late to the party but have enjoyed reading this thread. I recall first hearing about Hermès as a child when my mother was referencing the brand and explaining that "a scarf costs like $1000" as if it was outrageous. My parents actually lived in France when I was born and my father was a poor medical student (they are from the US but he attended medical school in France). They used to regale me with stories about their exposure to the finer things in life they couldn't afford at the time (dinner at a professor/doctor's home who literally rang a bell and staff members would come running, visit to a chocolate factory where my father apparently pulled up a chair as if it were a buffet when offered free samples at end of tour). I distinctly recall the Hermès comment for some reason and even though quote insignificant, it stuck with me. Not sure if she really said $1000 in exaggeration or maybe it was "a scarf costs $100" as if even that was outrageous back then. I checked and it appears price of scarves were around $130 back in 1980 and have gone up approximately $100 each decade since then. Can you imagine being able to scoop them up for $100 now?! Anyway, what really put H on the map for me in recent years of escalating popularity, I'm a bit embarrassed to admit but recall seeing those celebrity gossip magazines frequently featuring Lindsay Lohan and the likes carrying their Birkins, which were made out to be extremely expensive and were likely a fraction of what they cost today. if I recall correctly were maybe a few thousand dollars and at the time, I couldn't fathom spending that on a handbag! LOL