Thank you for posting. I don’t usually get involved in discussions about influencers because I never watch them. But when I watched this I was struck by two things glaringly.
First, she acknowledged cost of living pressures as a factor but there was no admission or acknowledgement that the slowing in the resale market has also likely contributed to the difficulties of sustaining the churn model for some influencers. How many of them simply can’t keep up the pretence any more, I wonder?
Secondly, I couldn’t help raising an eyebrow as she went on about how all these presumably highly successful luxury influencers, whose livelihood to date has been entirely built around their projection of a luxury lifestyle, have changed their approach to shopping/consumption and now just “really want to help other women.” What seems to be missing here is an acknowledgement of complicity amongst influencers. Each of them may claim to be just one person broadcasting their thoughts to the world, but they are complicit in creating the pressure felt by some of their audience to try to keep up with a lifestyle that is illusory/unattainable for many/most. A bit of humility might have made her point of view more believable.
Points 1&2 💯
I also don't understand the maths. Living-crisis, mental health or unsustainable lifestyle, their collective and individual behaviour does not make sense. If the price of everything is going up and up and that's to blame for the trend, why are influencers selling/getting rid of their bags? Mental illness would need more than a wardrobe edit. If sustainability is suddenly a concern, why get rid of your beautiful luxury bags to start peddling/looking for cheaper
new stuff? Just be thankful you bought great stuff before the price rises and enjoy what you have, no?
Influencers play both sides as the political game, one minute they are living/advertising an exclusive dream life "I'm so fabulous", the next minute, they are hard-up for cash and "poor me" or "I'm just like you!"
OMO, it seems, luxury influencing wasn't profitable enough longterm, they're just rebranding about/to/for the mainstream.
For an influencer, CP still seems a bit naive and believes what she hears/sees from other online influencers.
I saw in another CP vid that she showed a different YT influencer being 'gifted' LV bags in her YouTube content, but wearing Hermes B on her Insta account. CP's analysis concluded that the other influencer doesn't like LV and wears the Hermes on Insta because she prefers Hermes IRL. CP said that she couldn't understand why there was no acknowledgment of LV as a partner on the YT vid, or why the 'gifted' LV bags were not promoted on her Insta. BUT, the other influencer she was 'stitching' only loosely inferred e.g "Oh, look what LV sent me!". Obviously, she wasn't gifted LV, she just wanted her audience to
think she was to make her look more influential. She probably didn't promote her LV 'gifts' on Insta because followers would know if she didn't @ & # LV infinitum, these were not official gifts/PR swag, and if she did to keep-up appearances, LV would be like
"Who is this person!??" and, maybe the reason she doesn't show H bags on her YT is because a) it's a fake, and doesn't want people to look too closely, or her subscribers/audience wouldn't be interested.
Call me cynical, but I wouldn't trust a single word any of these influencers say. Either they are mentally unwell hustlers or lack critical thinking skills to the point of a chronic deficit.
or endless unboxings hauls …) I don’t watch unboxings either, I like to see how an item serves somebody’s life, how it looks styled etc.
