That awesome. Gucci is taking note from Fendi but expand the customize service.
Gucci have been doing custom orders since the 1930s but mostly for VIPs or at Gucci's whim. Everyone could have made to order Jackies, NBTH and Stirrups from certain flagships since 2011 so the practice isn't new, just the bag. We feel lucky and happy because we weren't sure whether AM and MB were going to carry on the practice.
Does Fendi do Made to Order bags too?
PT - do you happen to know how long it takes them to customize??
It's not really customisation since the customer picks out the side panels, hardware and trims so this will be a brand new bag made exactly to the customers specs.
I think it'll depend on how many orders need to be processed. The whole bag will need to be made from scratch so probably months. I've had MTO shoes taking just a few months but a bespoke pair that took 2 years. I'm sure it won't take years though, it's not Hermes
Since payment is usually be at 50% up front for MTO, visitors to a city will likely place orders at flagships and then Gucci can send the bag on to the nearest/convenient local store or arrange for complete payment so they can ship it home.
This is all basically guess work from my own experience of MTO/MTM. I've only just read about the new MTO Dionysus on FB but it's something I will def be interested in myself.
So cool!