Emma Hill to leave Mulberry
- Thread starter maloneyxo
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Good comments - http://fashion.telegraph.co.uk/colu...rry-departure-a-shock-but-not-a-surprise.html
'Another legacy of Hill was the introduction of entry-level price points to appeal to a younger customer who wanted to be branded a Mulberry girl, but for whom a handbag was financially out of the question. Extending their small leather goods offering to include brightly coloured coin purses and card holders, offering costume jewellery such as pendant necklaces and luxe friendship bracelets was a smart move, creating a new generation of Mulberry customer.
But, I suspect, this is where Hill's unhappiness at the brand's 'creative and operational strategy' came into play.
In March 2012, Bruno Guillon took over as chief executive of Mulberry promising to strike the "right balance" between Mulberry's long-term aspirations and its short-term performance.
The former managing director of Hermès - a role he held for four years, having joined Hermès in 2001 - made it clear from the outset that he was seeking to re-emphasise the luxury nature of the Mulberry brand and to drive overseas expansion.
In autumn 2012 he oversaw a substantial price increase across the board, pushing Mulberry even further out of the reach of those everygirls. If there's one thing 11 years at Hermès, the place where women routinely queue for months to buy a handbag costing upwards of £4,000, taught him it's that Luxury is not about the everygirl, it's about the 1 per cent - the chosen few.'
'Another legacy of Hill was the introduction of entry-level price points to appeal to a younger customer who wanted to be branded a Mulberry girl, but for whom a handbag was financially out of the question. Extending their small leather goods offering to include brightly coloured coin purses and card holders, offering costume jewellery such as pendant necklaces and luxe friendship bracelets was a smart move, creating a new generation of Mulberry customer.
But, I suspect, this is where Hill's unhappiness at the brand's 'creative and operational strategy' came into play.
In March 2012, Bruno Guillon took over as chief executive of Mulberry promising to strike the "right balance" between Mulberry's long-term aspirations and its short-term performance.
The former managing director of Hermès - a role he held for four years, having joined Hermès in 2001 - made it clear from the outset that he was seeking to re-emphasise the luxury nature of the Mulberry brand and to drive overseas expansion.
In autumn 2012 he oversaw a substantial price increase across the board, pushing Mulberry even further out of the reach of those everygirls. If there's one thing 11 years at Hermès, the place where women routinely queue for months to buy a handbag costing upwards of £4,000, taught him it's that Luxury is not about the everygirl, it's about the 1 per cent - the chosen few.'
Thanks for sharing steph
It is clear that the powers that be want mulberry to be the english hermes..... which I don't think will happen. Only time will tell if their strategy will work. I preferred the brand as a bit of luxury for the everygirl. Let's see how many more profit warnings Guillon will explain away!
It is clear that the powers that be want mulberry to be the english hermes..... which I don't think will happen. Only time will tell if their strategy will work. I preferred the brand as a bit of luxury for the everygirl. Let's see how many more profit warnings Guillon will explain away!
I may need to organise a hit if s(he) did that.
Totally agree with you here CP - I'll help you on the hunt if the Bays goes
It'll be interesting to see where the brand goes now, but as others have said I expect it'll be somewhere expensive and out of my price range.
Yes, I read that in the article yesterday - will be interesting to see what she does with Coach as its not a label I'm particularly interested in currently. Fingers crossed there's someone amazing lined up for M!
From the press reports seems Emma doesn't like the price rises...if so she has gone up in my estimation!!,
What?? The man from Hermes!!!
Well, that'll be me out from buying any new M's then - I'm obviously not "good" enough. Let's see if the chavs and plebs still get them given to them for free when he's in charge - or will he try to woo the likes of Gwyneth / Jenifer / Angelina etc???
Well, that'll be me out from buying any new M's then - I'm obviously not "good" enough. Let's see if the chavs and plebs still get them given to them for free when he's in charge - or will he try to woo the likes of Gwyneth / Jenifer / Angelina etc???
Well according to today's Guardian, Hill's departure has "wiped nearly £40m off the company's value....shares are down by 8%" ....and this on top of "Mulberry's value halving over the past twelve months".
As Wordsworth pointed out, it's a handy time for her to quit if she's not getting on with Guillon and can see which way things are likely to go. She's weathered a recession and used celebrity endorsement - love it or hate it - to create an instantly recognisable, highly covetable label "that didn't shout too loudly" and appealed to a wide range of women.
I loved many of Hill's designs - although the clothes have never tempted me. I love the fact that more production is going to be based in England. And I love the fact that the bags don't "shout too loud". I'm wary however that M. Guillon seems to be setting his sights on the international market whilst hiking prices so steeply. If the day dawns when coach parties of tourists stream round London in their Burberry trenchcoats carrying Mulberry handbags, then my beautiful bags will be bound for eBay.
As Wordsworth pointed out, it's a handy time for her to quit if she's not getting on with Guillon and can see which way things are likely to go. She's weathered a recession and used celebrity endorsement - love it or hate it - to create an instantly recognisable, highly covetable label "that didn't shout too loudly" and appealed to a wide range of women.
I loved many of Hill's designs - although the clothes have never tempted me. I love the fact that more production is going to be based in England. And I love the fact that the bags don't "shout too loud". I'm wary however that M. Guillon seems to be setting his sights on the international market whilst hiking prices so steeply. If the day dawns when coach parties of tourists stream round London in their Burberry trenchcoats carrying Mulberry handbags, then my beautiful bags will be bound for eBay.
For me those new bags with the metal bit on are a step towards H style already and they do nothing for me......I'm not missing buying mulberry at all
