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Check for Hangtags, Dustbags, etc (not all bags come with dust bags).
Check seller's Feedback and Feedback left for others.
Make sure you are seeing photos of the item you are buying (not stock photos or stolen photos). There should be 6-16 photos of the bag.
Check the shipping price. Shipping is expensive for alot of
Coach Bags because they are big and don't fit into the standard sized boxes check to see if the seller will ship parcel post. Oversized boxes going Coast to Coast Priority mail can cost $40 or more.
See if the seller relists "sold bags" - watch for indications of shill bidding.
If you are sensitive to odors, ask first (cigarette odors, allergies to pets, etc).
Don't buy a bag you aren't familiar with. Color varies on monitors. Check the strap drop and the size (compare bag measurements to a sheet of paper).
Make sure it is the bag you want. Sellers don't like to take returns.
Be a good buyer. Contact the seller before leaving negative or neutral feedback.
Don't ding the seller's stars unless it is a really bad issue. Like they charge $30 for shipping and they throw it in an envelope costing seller $5 to ship. Either give 5's or leave no stars.