eBay Fee Changes Are Part of 2016 Spring Seller Update
[SIZE=-1]
April 05, 2016
[/SIZE]eBay is raising fees for Store owners and for optional features for items priced over $150, it revealed as part of its 2016 Spring Seller Update. It's also making some major policy changes including a ban on active content that could prove disruptive to sellers in how they present their listing descriptions.
Also sure to be controversial is a decision to automatically generate a shortened description of a product that would be shown to mobile users. As we note in the EcommerceBytes Blog, sellers are already concerned that mobile shoppers are not reading descriptions carefully enough, leading to increased dissatisfaction and returns.
Here's how eBay describes the changes to how listings will appear to mobile shoppers:
The new View Item description for mobile features a clean and consistent item description summary. eBay derives a brief, 250-character, text-only description summary from your full item description. This provides relevant listing information that allows shoppers to make fast, informed buying decisions.
For the summary, we determine which content in your full item description is most relevant by identifying keywords that shoppers use to search for your items. If your full item description uses basic HTML, CSS or text-only descriptions, and is no more than 800 characters, we will display the full description when buyers view your item description on their mobile devices.
Because the new View Item description summary is automatically generated by eBay, no action is required from you. If you want to highlight information that isnt captured in our auto-generated summaries, you can choose the specific listing information you want to show using more advanced HTML options. This functionality is ideal for items that have unique characteristics, such as arts, antiques and collectibles.
More: http://www.ecommercebytes.com/cab/abn/y16/m04/i05/s05
From eBay:
http://pages.ebay.com/sellerinformation/news/sprupd16/index.html
[SIZE=-1]
April 05, 2016
[/SIZE]eBay is raising fees for Store owners and for optional features for items priced over $150, it revealed as part of its 2016 Spring Seller Update. It's also making some major policy changes including a ban on active content that could prove disruptive to sellers in how they present their listing descriptions.
Also sure to be controversial is a decision to automatically generate a shortened description of a product that would be shown to mobile users. As we note in the EcommerceBytes Blog, sellers are already concerned that mobile shoppers are not reading descriptions carefully enough, leading to increased dissatisfaction and returns.
Here's how eBay describes the changes to how listings will appear to mobile shoppers:
The new View Item description for mobile features a clean and consistent item description summary. eBay derives a brief, 250-character, text-only description summary from your full item description. This provides relevant listing information that allows shoppers to make fast, informed buying decisions.
For the summary, we determine which content in your full item description is most relevant by identifying keywords that shoppers use to search for your items. If your full item description uses basic HTML, CSS or text-only descriptions, and is no more than 800 characters, we will display the full description when buyers view your item description on their mobile devices.
Because the new View Item description summary is automatically generated by eBay, no action is required from you. If you want to highlight information that isnt captured in our auto-generated summaries, you can choose the specific listing information you want to show using more advanced HTML options. This functionality is ideal for items that have unique characteristics, such as arts, antiques and collectibles.
More: http://www.ecommercebytes.com/cab/abn/y16/m04/i05/s05
From eBay:
http://pages.ebay.com/sellerinformation/news/sprupd16/index.html