I may have missed something in the details but my math works out this way. My higher ticket items currently cost me $1.50 to $4.00 to list in a fixed price format for 7 days. eBay’s new structure will be $.35, regardless of price and last almost 4 times longer. That sounds like a deal.
They mentioned that their fees will be moved to the FVF, but I have not seen any additional changes from the ones they did a few months ago, so it continues to sound like a deal. Of course, that could change, but it still seems to average out to a 10-12% cost. If PayPal is used, my costs go to 15-20% but from having had several ‘bricks and mortar’ stores that still looks like a deal, considering I might have 100 customers in the physical store each day and eBay brings me millions.
I use fixed price to drive business to our eBay store and our About Me page to drive business to our off-eBay sales efforts. I also use the contacts we have made from 3,500+ sales to build a nice e-mail list. I know their interest based on previous sales, so it is well defined.
To continue or open an actual eBay Store requires some other considerations. Do you have enough product to support the monthly fees, as well as listing and FVF charges? 50 items of high value items might only take one sale a month to pay for it, but if you are only selling one item a month, it may not make sense. Currently we have 644 items in our store and 35 auctions driving business to the store, but I believe we opened the Store after we built up about 50+ items to put in it . They were not all high dollar items and ranged from $1,000 to $1.99.
Sales from the Store started the first month and have always paid for being open. The listing ranges $0.03 to$0.20 for us, with higher FVF and lower visibility, but our merchandise is constantly out there. It used to surprise us that items would come off auction with no bids and we would put it in our store for 4 times the price and it might sell in days. Go figure! Some people do not like auctions, some people were not on line when it was for sale and there are probably hundreds of other reasons why it did not sell originally.
OK, I am done with my rambling. Sorry it took so long.