I used to take pictures of just the item hanging or laying down, but the last few months I started to model the clothes and style them (trying to be simple so the focus stays on the piece I'm selling) in my cover shot, and I have been getting really good feedback on it. I think people like seeing an idea of how the clothing is worn/styled, because it makes it feel relate-able. If the item doesn't fit me (this happens since I buy online), I usually just lay it flat and don't add other items to the picture. Sometimes, I do lay out other items, but I always try to make sure the item I am selling is the main focus and in the center of the screen. I tend to not like when people do an entire outfit lay and just the bracelet is for sale that you can barely see, lol.
Anyway, that's just my two cents. Would love to hear how others feel about the subject too.
+1
i tried to sell a dress for the longest time without success and two days after i posted a picture with me wearing it... sale. i agree that people like to see how it looks on someone; i do, as long as the person is 'real' and not a model.. those shots make me dislike the item more. not sure why.