Depends on what kind of purses. I've got 2 velour ones, a nylon one and many many wallets.
I first bought a velour Fairytale handbag, then I got too worried that it would be stained, so I stopped using it so often.
And then I found out Juicy has some nice looking nylon handbags which are relatively easier to clean. So I bring the nylon one out and around all the time!
But then again, velour handbags have really irresistable Cute & Pretty designs. So I got myself one again but didn't use it that much.
Same thing with the wallets, got velour ones first because they are just so cute, realize the stains are hard to remove, then turned to leather pieces.
Juicy should come with some "Velour stain-removing solutions". One of my velour wallets was stained and I used soap and water. It did clean the velour well but the spot became scuffed.
Nobody in my high school bring JC handbags even though my area is pretty well-off.
I'm in college now and once a while I see students carrying JC stuff. Haven't seen any students carrying books with them though.
In my opinion, JC is kinda like a 20+ years old thing rather than an elementary, middle, high school thing. However, most college students do not have extra money to spare. I bought my very first piece of JC last year (when I was away for college and my parents won't know what I buy) and my collection is EXPANDING at an exponential speed!