I'm a fashion coward too, but to style first and then brand. I'm happy when I find a brand making bags that suit my style, I stop loving it when it doesn't. I'm not particularly brand-loyal but multiple purchases is just the result of tending to shop at certain brands when I like what they have. Such cowardice is actually individuality, it just shows that we know what we like.
Going to have to add Hermes to the list as I don't fancy jumping through hoops and adding unplanned/unnecessary items to my shopping just to get what I want and their bags don't appeal to me. I feel the price tag is mostly due to prestige, and I've moved past that as a point of attraction so I can't justify spending that sort of money on a bag.
