I have many of both brands. I have been buying Coach since the eighties when Coach leather was just delicious! In both brands I tend to buy the classics, although Coach has, in my opinion become more "dressy" rather than classic in the past few years. My LV's are the classic ones, I feel that they will never look dated. I think that may be a very big difference between a premier brand and a contemporary brand. An LV, just because of its value, is seen as a bag that has no season, whereas as other brands tend to bring out bags and then discontinue them after one or at most two seasons. Also LV has no outlets where you see the bag you paid full price for a few weeks ago is now half the price at an outlet. This matters to a lot of people. Of course LV is quite an investment, there are no "inexpensive" bags in their stores, but if it's something that you have been lusting after for years, and you feel that you just have to get it out of your system (lol), then it's worthwhile, because if you find that you really aren't in love with the bag, you can sell it, they really hold their value, and get your money back, quite possibly even more than you paid for it. But of all the contemporary brands, I do love Coach.