I thought it was just me. $90 for a fob seems a tad outlandish. For that amount, you could get a wristlet, or a pair of shoes or even a bag on sale. I've seen many cute ones over the years, but the price kills all warm fuzzies. I just got my first one last week for $13 and still have that "maybe I overpaid" feeling.
Not just you. I think they're taking advantage of the popularity of fobs, not that the price reflects the actual cost/markup for profit. Most of them aren't as cute as the older ones either, IMHO. I wouldn't mind having a feather fob but not for $95. That said, I've found the FOS and outlets have nice fobs for around $20, which is much more palatable.
I've purchased 4 fobs at FP, both of the Pegasus fobs and both of the Snoopy fobs. Had to have them, and wasn't willing to risk them selling out. I was lucky to get my JRTs on ebay for less than retail. Everything else has been from the outlet.