You have to click on the link in the email to get to the page by invitation. I tried putting in a different email address than the one the invitation was sent to and it wouldn't let me access the page. It's all MFF I believe - zoes, parkers, penelopes and heritage stripe. Prices are comparable to the outlets without coupons. I think it would be great if they did this permanently for those without outlets or if the outlet are really far away. Hope that helps!