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Chopard, more tasteful and rare like the above comment.
Rolex = Tacky.
If people really want to "show" go for a Glashutte or a super exclusive high-end watch. Rolex is so old school anymore and you know how many company give a Rolex as a reward to their old employee or old employee retiring from the company? Too "un" exclusive anymore.
Personally, I don't agree that Rolex automatically equals tacky at all. I think any brand watch can look tacky or overdone depending on the style. Rolex in my opinion is timeless and classic and a very tasteful watch.
I love the Chopard that Schmodi linked. As much as I love Rolex, I'd have to go Chopard this time- it's much more rare as well.