Oh yeah, I don't deny fast fashion screws up many. It really is turning into a disease. One only needs to look at shoppers at Primark where you can grab HUGE shopping bags and load them with 3 Euro items. The store is so crowded and people are killing each other over items...not a good vibe.On the other end of the spectrum, one is buying into the idea that they'll make a savings. It's not untrue, but it's not strictly true either. When I talk of throwaway culture, I don't mean to disparage people who shop at fast fashion brands because of the more accessible price point. I mean that excess is almost inevitable. It really screwed with me when I was younger, finding so many things at such lower price points. I bought so many clothes and shoes without ever wearing them. It's actually one of my biggest regrets to this day. I don't earn much at all and the epiphany about how much fast fashion influences my spending was life-changing.
And sadly most young people don't value their stuff..I hope times will change.
We are dealing with two extremes. The very cheap and the very overpriced.
True. Labels really try to sell the "quality" too, but much of it is clever advertising and packaging.It would be nice to find a happy medium between the two, to buy local, lesser known brands at a reasonable price point (for both consumer and producer) but accessibility, as always, is a big problem. Smaller companies don't always have the resources to be able to compete against larger retailers and get their goods to market. In this respect, fast fashion brands are no different from luxury designer brands in the intensity of their marketing and branding. Consumers tend to believe that because there is a visibility to the brand, that a level of quality exists in comparison to an unknown, locally made fashion label.
I do love to buy handmade from Etsy, Dawanda and other marketplaces like it. I also buy at local craft or Medieval Fairs and I have sold my items as well, online and at fairs

Especially jewelry is something I often buy on Etsy...Artisan, handmade, custom...far better quality than anything Marc Jacobs I own. Genuine gold filled or silver jewelry, not gold plated brass 🙊
I would hope more companies would change their ways in the future. In the meantime it is certainly good to know which brands have improved and which ones to avoid.Companies have a priority to their shareholders first, consumer second. Therefore, they will often try to find ways of cutting corners until it blows up in their face in the media. This won't change anytime soon. I'm glad H&M and a number of other companies are going in the right direction. But H&M is certainly not the end of the story. There are hundreds of companies that are not following a more sustainable and ethical line of production.
Manelieht, you're part of a rarer breed of consumer. You have gained an enlightened philosophy towards clothing and you have insider knowledge on how clothes are made. Thus, you are in an empowered position. Most people don't know or care, nor do they want to know or care. This, to me, is an imbalance of power between consumer and producer.
That would be good, I feel many don't have the slightest clue however. And the ones that do feel there isn't much of a choice...which in a way is a bit true as most companies have a bit of dirt on them or hide some details. All try to get to our money.I don't want to place the burden on the consumer to make the ethical choice. If they're comfortable with it, then that's where they're at. I'm probably doing any number of things that are within the grey areas of ethics. But perhaps, it would also be in the consumer's best interest to be able to make informed decisions about the products they consume. It's not a medical procedure or anything as drastic or life-altering but it's certainly important. If people are in the position to be able to take a deeper look around, there are things that could be improved upon in which ultimately, only the informed consumer can effect change.![]()
Consumerism rules the world one way or another. We can hardly go back to owning 3 hand sewn dresses and living on a farm (sounds peaceful though
