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Last time I was in my FP store, a guy came in with his purchase just had just made there few minutes before, He said I was just at macys and the same bag is 160$ cheaper there.... One of the SA's went over to macys for the price they gave him the difference. She said of course they price match. I never knew they did this.
Of course this was what I witnessed at my store.

Yep, same thing recently happened to me. Bought 2 saffiano small wristlets online at coach.com using 25% off FB discount, then a few weeks later, the same ones were 50% at Macys online, so I bought them from Macys, and returned the originals to my local Coach boutique. When the SA asked me the reason I told her and she said, Oh we would have done a price match, I wish you would have just come to us first instead of buying them again from Macys....I never heard that they've done that in the past. Maybe its something new?
 
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