I too thought it looks REALLY worn, even the piping looks rubbed. I guess it's one of the few bags you can get away with calling "unused" and not being able to tell for sure. (That's a very weird sounding sentence...)This looks way more worn than my mini cowboy. But each one is different. I was able to purchase mine from the store in person. This may be one of those bags where you need to pick and choose from a few options.

I hate that I love the color so much.