They use price harmonization as the excuse. That’s their go-to explanation for every price increase, globally. Either they don’t understand the purpose of moving from value-based pricing to harmonized pricing or they think we don’t.
All of the luxury brands who have moved to price harmonization in the last 11 years have done it for two reasons. Either they are stabilizing their pricing to go e-comm or to sell.
Anyone willing to pick up a book and educate themselves or who has been watching the Chanel trends over the last 5 years, can easily see that it’s likely the latter. However, Hermes dipping their toe into the e-comm arena with bags, some of which are quota bags, makes me think we might see Chanel start doing the same. Especially with the ”VIP boutiques” being announced. Notice it’s in quotes. They already exist within the current boutiques.
Regarding the EU price increase, it has no effect on residents of the EU countries as they don’t buy Chanel anyway, only expats. I noticed that the prices weren’t raised in Switzerland or Norway or Denmark or pick any country that’s part of the EU but doesn’t use the Euro. All of those countries’ currency are at the same rate against the USD. I‘ve also heard nothing about a price increase in the UK. That’s will give us way more insight to what their real endgame is. If any of our UK members here know differently, please chime in.