Bvlgari / Bulgari price increase thread *please include location*

[Loriad]

The B.zero1 bracelet I bought in January for $4,200 is now $4,450.

 

[Starburst 413]

I’m very disappointed the demi Serpenti bracelet went up so much. Was hoping to get it soon but now with the increase I don’t feel any rush.

 

[blinggirl74]

I think it’s ~40% more $$ now, compared to 2.5yrs ago, on the full pave serpenti bracelet

When I first thought of getting the full pave bracelet in 2014 it was $19k now it’s 40; ridiculous and not worth it in my opinion.

 

[Starburst 413]

I’ve been in marketing for 20 years. Bulgari is making a strong move to sit at the table with Tiffany, Cartier and VCA. Until now, Bulgari has been classified as a luxury brand but is viewed as ‘a good value’ compared to those other brands. No luxury brand wants to be associated with ‘value’ as it suggests ‘common’. The brand has enjoyed some attention recently so is capitalizing on that to raise prices and push further up the luxury ladder.

To compare: Cartier demi pave JUC is .58 carats for $13,300. Now the demi Serpenti bracelet is .47 carats for $11,200. The new price seems more comparable to Cartier JUC. Full pave Serpenti is 3.28 carats for $38,100 while full pave JUC is 2.26 carats for $48,200……Serpenti still (at least for now) seems like the better value. Though I’m sure that won’t last long.

The bottom line….if you want luxury brand items buy them now as they won’t stay at these prices. These brands increase prices for profit but also (just as importantly) to maintain their positioning of exclusivity. And there will always be those consumers who will pay the higher prices…because they can.

 

[itrar]

I bought the full pave bracelet for ~$24,000 in 2021, can't imagine the price was raised by 50% in only three years.. Granted it's a stunning and delicate piece, and Serpenti is the brand's signature line.. but now.. it's just difficult to swallow the price. I would go for Cartier or some other fine/high jewelry for that kind of money 🤷‍♀️

 

[Serpenti_Love]

I agree with everyone here. I love and adore the Serpenti line but the current prices are horrifying. I got my full pave bracelet for around 25,000 euros (tax included) but looks like it’s 40,000 now? And back then I thought I was insane to spend so much money on a bracelet.

 

[gainzilla]

I'm happy to say the serpenti bracelet no diamonds has increased "only" 11% since I first saw it over 2 years ago. It still kinda stung when my husband and I were purchasing it. He kept saying "bulgari's such a good deal" - reflecting what @Starburst 413 said. I was irrationally fearful they'd increase the price on us as he said it lol.

 

[chanellover333]

Grr.

 

[jjgg]

Price increase Oct 1, 2024 🥲

Asked SA in Houston, Texas, unfortunately did not receive any more information regarding % of increase or locations/collections affected

 

[panicthepancake]

Just got a text from my SA that there will be a price increase for everything except Tubogas bracelets on Oct 1

 

[Emily1830]

What is the percentage increase?

 

[lightwithin18]

What is the percentage increase?

According to the post with the Bvlgari attachment....about 3 posts above your post....about 4 to 5%.

 

[millivanilli]

ouch.


Just when I start to buy into the brand.

better lock me up, this happens ALL the time. I am interested in a brand - whoosh steep price increase.

 

[SDC2003]

There are News reports about decline in revenue in the uk for bulgari. I wonder if this is related. Regardless it’s not going to make the brand anymore exclusive or desirable. They’re going to need to sell a lot of high end jewelry going forward after scaring off regular clients.

 

[littlekitty0909]

I honestly regret not getting one while on vacation this summer. The SA told me about the price increase and I didn’t pull the trigger.