I completely agree that it can look good on anyone, given the proper shade. I think it is more difficult to get right on a woman with darker skin or features, but I've seen it done really, really well on people of all coloring and ethnicities. But I don't think people give brunettes enough credit. Dark hair can be really striking and can bring out facial features much better than blonde on some people. Everyone seems to be searching for the right blonde, but many might be better off to go with a shade closer to their natural coloring.