I have never gotten into them. I think a big part of the appeal is the actual shopping for the beads. I was buying a charm for my sister in law. I kind of wondered if I should because I thought what if she isn't into anymore? I have to get gifts for her for Christmas, Mother's Day and occasionally other things so I really struggle with ideas of what to get her. So we were in Puerto Rico and several places had them in addition to a freestanding store of their own. The place was crowded so I guess they do well. But I get the feeling the shopping for the item is part of the thrill?