Well, delving into the events involved in the various processes by which raw materials become various products that we use is not for everybody. It's a question of personal comfort level, in some cases, even of personal beliefs.
In the case of diamonds, I think that a great deal of effort has gone into creating a process whereby consumers can be assured that none of their money will be going to any entity or "side" that is opposed by the government to which the company in question pays taxes. In terms of marketing, I think it will prove to be effective in neutralizing any impact that might have occurred, to be honest, I don't really think that a movie and a handful of news reports would have caused that much impact in terms of profits, but in a high-dollar business like that, there is of course going to be something of a pro-active culture overall.
And that's about it, in terms of discussion of the issue that is appropriate for this particular forum. There is plenty of information available on Africa, economies, policies of different governments and activities of different countries that relate to Africa, and plenty of forums where all of that is discussed, and while diamonds may have recently gotten some media attention, especially in the US, in many respects they are not unique, and there is also information available for those who want to know more about the journey of other products, from raw materials to your shopping bag.
In fact, we live in a time of unprecedented information availability and dispersal, which brings us back full circle to that personal comfort level - whether and how much we want to know about a host of subjects, including the products we use every day, from toothbrushes to jewelry, is as personal and individual as the way we use those products - there is no such thing as One Size Fits All!
