Any Bvlgari / Bulgari wearers out there?
- Thread starter mulberrylove
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I have seen the B.zero1 rock necklace and is thinking to gt it....
Anyone owns it can share their opinions about it? Is it too blingy for everyday use? (part of the reason why I like it)...
Anyone owns it can share their opinions about it? Is it too blingy for everyday use? (part of the reason why I like it)...
These prices are so crazy. I wonder what they're hoping to achieve by this? Just making more money, or is there a PR/marketing component too?I think it’s ~40% more $$ now, compared to 2.5yrs ago, on the full pave serpenti bracelet
I love the B.zero1 rock collection in YG/diamond!! I prefer it over the original B.zero1 design. I have the ring (wider version) and it is a quite blingy haha. I like the necklace a lot too but thought it would be too match matchy. I say get it!! It’s a gorgeous design and it’s meant to grab attention!
Bulgari has lost its damn mind. This is not inflation measures imo. It pure sick greed doubling prices from five years ago. I was thinking about the serpenti ring in Wg double wrap version but forget it. They don’t need or want my business. With an attitude like this they will loose clients and be back to selling b zero at Costco.
I’m custom-making my jewelries lol.
Their pricing is too aggressive and whenever I feel a company does this, I lose interest. This happened with Chanel and also VCA (not so much the price increases but their 100% deposit model, which I am not a fan of). I used to buy from those brands but then I stopped buying. It’s a shame because I would have bought quite a lot of items if the pricing wasn’t so aggressive.
So many luxury companies are reporting a loss in sales. I hope they feel the burn and realize how much this is turning off consumers.
I think they are getting a little ahead of themselves. I haven’t pulled up the numbers, but I can’t imagine Bulgari being anywhere close to Cartier or VCA with jewelry sales. I’d be curious if someone with a marketing background could explain this. Are they raising prices to gate keep to establish themselves as a superior brand from its competitors? They are clearly trying to price people out.
Imo I think they couldn’t keep up with the demand. During the pandemic I saw a deluge of people on social media wearing serpenti lines - many of them just flexers. I think bulgari didn’t like it so they’ve upped the prices so much that only the wealthy can really afford it now. At 40k it’s tough to swallow for even some of the wc professions. I don’t think raising these prices makes them anymore exclusive given the number of people who already have these items. Maybe they think over time they will have the exclusivity but even the rich aren’t stupid. Plus they’re after much more these days. Anyone with money can buy a bangle or bag or whatever.
What I find curious is the huge price differential between pave/demi/non-pave. Definitely feel they’re keeping non-pave as an “entry” level option. I noticed the serpenti bracelets only went up slightly at this level. But compare it to the full pave, WOWEE. What also makes me scratch my head is the pricing on the demi…it seems like SUCH a leap in price to add like .3 carats. I mean, I understand it requires more workmanship, but THAT much? I guess it’s that idea of, this is the option for those that don’t want to “appear” cheap and order the non-pave…but clearly don’t have 10’s of thousands for full pave.
That’s how I feel. I love serpenti but it didn’t feel solid or the same quality as the juc pave or love pave.
This would make sense. Admittedly, I didn’t know about Bulgari’s Jewelry until seeing it on others online. Funny enough, I rarely see their Serpenti pieces outside of the luxury influencer context. I think they’re moving way too fast too soon with these price changes. At least their service is great, though!
