http://www.nytimes.com/2007/07/26/fashion/26ROW.html?ref=fashion
Gorbachev Made Me Buy It
Louis Vuitton
BAGGAGE Annie Leibovitzs portrait, part of a new advertising campaign.
By ERIC WILSON
Published: July 26, 2007
SO many fashion ads feature celebrities now that it isnt even faintly jarring to flip through the August issue of Vogue and see Scarlett Johansson lying on her belly with a Louis Vuitton bag over her shoulder and 10 pages later find her flat on her back, her cascading blond hair spread to promote LOréal Superior Preference shade No. 10NB.
That said, what is a reader to make of a Vuitton ad, coming in the big September books, that stars Mikhail S. Gorbachev, the last president of the Soviet Union? A decade ago, Mr. Gorbachevs appearance in a Pizza Hut commercial was generally greeted as a low point in his career.
The Vuitton ad, however, is part of a campaign to emphasize the companys heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.
Gorbachev Made Me Buy It
BAGGAGE Annie Leibovitzs portrait, part of a new advertising campaign.
By ERIC WILSON
Published: July 26, 2007
SO many fashion ads feature celebrities now that it isnt even faintly jarring to flip through the August issue of Vogue and see Scarlett Johansson lying on her belly with a Louis Vuitton bag over her shoulder and 10 pages later find her flat on her back, her cascading blond hair spread to promote LOréal Superior Preference shade No. 10NB.
That said, what is a reader to make of a Vuitton ad, coming in the big September books, that stars Mikhail S. Gorbachev, the last president of the Soviet Union? A decade ago, Mr. Gorbachevs appearance in a Pizza Hut commercial was generally greeted as a low point in his career.
The Vuitton ad, however, is part of a campaign to emphasize the companys heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.
