I'm going to repeat a post I made this morning in another thread which explains my feeling about Chanel. Its not mr favorite brand. I do realize others love it though. I'm just not one of them.
I simply can't get over who Chanel was in real life, a thinly-veiled prostitute who lived with a high-ranking Nazi officer in WWII. For me, the brand doesn't signify luxury. It signifies a woman that bankrolled her company by bedding various men as their mistress, and was a very strong Nazi sympathizer. To me, the brand doesn't typify anything that I find luxurious or morally worthwhile. While I'm not Jewish and I do realize other companies and people were culpsble during the war, the fact alone of how she managed to bankroll her company and a brand while basically earning the money on her back lessens the luxury of the brand for me.
While I think the bags are pretty, that combined with the fact that the designs of "Chanel" are really Karl Lagerfeld" and have been for 30 years, make me realize it's a misnomer to think you are getting a "Chanel" design. Karl Lagerfeld himself said in a recent interview that his designs bear no resemblance to Chanel's and that he designs only what he wants and doesn't even try to follow her designs. What you are getting is his designs, with her name. He freely admits it. Clearly, if he was to remove her name, profit margins would be lost, the company would "tank," and hence, he keeps the name. It's a giant charade.
I would pick the jewelry, or just about anything over Chanel. It's not really even Chanel, and even if it were, the woman herself . . . ? Yuck. It was living off one man after another, often married, and using her skills in the bedroom to finance her company. There are words for that.
As much as I love the designs of some of the handbags, in the back of my mind it wouldn't convey high-end luxury to me, nor something to aspire to or for.